Kelley Blue Book reported Mar. 14 an increase in the number of vehicles targeted by visitors to its kbb.com site in February. Both the Porsche 911 and the Mercedes-Benz S Class autos were among the top 50 vehicles drawing consumer interest. "That’s something we haven’t seen in a long time," said Stephen Henson, vice president-marketing and business development.
Henson also reported strong consumer interest on kbb.com in two new vehicle entries – the Nissan 350Z car and Toyota’s space-age Matrix wagon. Both were among the top 25 vehicles for which shoppers sought pricing information. Henson said the biggest jump in the kbb.com monthly top 50 list, determined by visitor interest, was registered by the new, completely redesigned Toyota Corolla, which moved from the 37th spot to number 9.
About Kelley Blue Book
Based in Irvine, California, Kelley Blue Book is a resource for car-buying research and information. The company is currently celebrating its 75th anniversary. Its website, kbb.com, is the number one automotive site in the nation, according to Jupiter Media Metrix and Neilson Net ratings. It attracts over 4 million unique visitors, generating nearly 30 million pricing reports per month. For the fourth year in a row, kbb.com is also the most visited site by consumers who go on to buy new and used vehicles, according to J.D. Power and Associates.
The complete list of the kbb.com top 50 new vehicle rankings for February, based on visitor pricing requests, follows:
1 Chevrolet / GMC Pickups (Silverado & Sierra)
2 Ford Pickups (F Series)
8 Nissan Altima
9 Toyota Corolla
10 Chevrolet / GMC Tahoe / Yukon
11 Volkswagen Jetta
12 Toyota Tacoma
18 Toyota Highlander
19 Chrysler / Dodge Voyager / Caravan
20 Ford Escape
21 Honda CR-V
22 Jeep Grand Cherokee
38 Toyota Sequoia
39 Chevrolet / GMC S10 / Sonoma
40 BMW X5
41 Mitsubishi Eclipse
42 Ford Ranger
48 Chevrolet / GMC Blazer / Jimmy
49 Toyota RAV4
50 Porsche 911
