New Car Shoppers Visiting Kelley Blue Book Web Site Help Boost Economy
Kelley Blue Book reported Mar. 14 an increase in the number of vehicles targeted by visitors to its kbb.com site in February. Both the Porsche 911 and the Mercedes-Benz S Class autos were among the top 50 vehicles drawing consumer interest. "That’s something we haven’t seen in a long time," said Stephen Henson, vice president-marketing and business development.
Henson also reported strong consumer interest on kbb.com in two new vehicle entries – the Nissan 350Z car and Toyota’s space-age Matrix wagon. Both were among the top 25 vehicles for which shoppers sought pricing information. Henson said the biggest jump in the kbb.com monthly top 50 list, determined by visitor interest, was registered by the new, completely redesigned Toyota Corolla, which moved from the 37th spot to number 9.
About Kelley Blue Book
Based in Irvine, California, Kelley Blue Book is a resource for car-buying research and information. The company is currently celebrating its 75th anniversary. Its website, kbb.com, is the number one automotive site in the nation, according to Jupiter Media Metrix and Neilson Net ratings. It attracts over 4 million unique visitors, generating nearly 30 million pricing reports per month. For the fourth year in a row, kbb.com is also the most visited site by consumers who go on to buy new and used vehicles, according to J.D. Power and Associates.
The complete list of the kbb.com top 50 new vehicle rankings for February, based on visitor pricing requests, follows:
1 Chevrolet / GMC Pickups (Silverado & Sierra)
2 Ford Pickups (F Series)
3 Honda Accord
4 Honda Civic
5 Toyota Camry
6 Ford Explorer
7 BMW 3 Series
8 Nissan Altima
9 Toyota Corolla
10 Chevrolet / GMC Tahoe / Yukon
11 Volkswagen Jetta
12 Toyota Tacoma
13 Dodge Ram Pickups
14 Volkswagen Passat
15 Nissan 350Z
16 Honda Odyssey
17 Chevrolet TrailBlazer
18 Toyota Highlander
19 Chrysler / Dodge Voyager / Caravan
20 Ford Escape
21 Honda CR-V
22 Jeep Grand Cherokee
23 Toyota Matrix
24 Nissan Maxima
25 Ford Mustang
26 Mercedes-Benz C-Class
27 Audi A4
28 Mercedes-Benz S-Class
29 BMW 5 Series
30 Jeep Liberty
31 Acura TL
32 Acura MDX
33 Hyundai Santa Fe
34 Toyota 4Runner
35 Ford Focus
36 Nissan Xterra
37 Dodge Dakota Pickups
38 Toyota Sequoia
39 Chevrolet / GMC S10 / Sonoma
40 BMW X5
41 Mitsubishi Eclipse
42 Ford Ranger
43 Toyota Tundra
44 Dodge Durango
45 Subaru Impreza
46 Nissan Frontier
47 Ford Expedition
48 Chevrolet / GMC Blazer / Jimmy
49 Toyota RAV4
50 Porsche 911
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