Carfax, creator of the vehicle history report, announced Jan. 25 the

introduction of Voice of the Consumer, a new product that allows

Carfaxonline.com subscribers to obtain direct feedback from consumers

in their area.

Carfax unveiled the product at the 2002 National Automobile

Dealers Association (NADA) Convention and Exposition in New Orleans,

January 26th-29th.

Voice of the Consumer offers dealer subscribers access to

real-time unbiased feedback that is gathered from thousands of

Carfax.com visitors each month. Reports resulting from customer

surveys tell dealers what customers think of their dealerships, their

competitors' dealerships, and include overall customer satisfaction

scores based on selection of cars, price, location and service.

According to Carfax, this service helps dealers stay

competitive by identifying key areas for improvement.

"With access to more than 20-million active and vocal car buyers

each year, the product practically developed itself," explains Scott

Fredericks, vice president of marketing for Carfax. "Dealers can use

the consumer information to improve service and increase customer

satisfaction and sales." In addition to ratings, the reports offer

dealers candid and unedited comments from customers.

Charlie Rocha of Belnap Subaru participated in a research study

for Voice of the Consumer and felt that the new tool would be an asset

when monitoring the success of the dealership. "Knowing how our

customers view us--their experience with us--is our most valuable tool

for improvement," said Mr. Rocha.

About Carfax

Founded in 1984, Carfax developed the vehicle

history report - the instant background check on any used car. Carfax

Vehicle History Reports can confirm a clean title history or identify

serious problems with any used car, including salvage history,

odometer fraud, flood damage and more. Carfax helps consumers and car dealers avoid buying used cars with

costly hidden problems. Using the 17-character Vehicle ID Number

(VIN), used car buyers can access nearly two billion vehicle history

records from hundreds of different sources in the Carfax nationwide

database at www.carfax.com. Every Carfax Report that confirms a clean

title history is backed by the $5,000 Clean Title History Guarantee.

Carfax, Inc., based in Fairfax, Virginia, is a wholly owned subsidiary

of the R.L. Polk & Co.