New Marketing Service Launches for Dealers and Finance Sources
Direct Credit Marketing Inc. is a newly launched company aimed at helping finance sources, dealers, and credit unions select the best method of marketing for their individual needs.
CHICAGO, Ill. — Direct Credit Marketing Inc. is a newly launched company aimed at helping finance sources, dealers, and credit unions select the best method of marketing for their individual needs.
The company’s offerings enable customers to combine several marketing tools to improve the overall response rates and generate more of the right traffic, according to Direct Credit Marketing. Auto dealers are provided with the same analytic tools that lenders and credit unions use when selecting a group of consumers to target. Dealers who use the company’s solutions are provided a report that shows the best consumers to target.
"We believe that new venture will improve the marketing and sales process for automotive, truck, and power sports retailers," said Denny Long, president of Direct Credit Marketing. "Direct Credit Marketing will be able to provide a better process for ordering marketing campaigns for dealers, lenders, and credit unions.”
The company also provides custom and specific analysis reports and custom special finance marketing tools, according to Direct Credit Marketing. Products include credit-based direct mail, automotive credit report inquiry triggers , bankruptcy programs tailored to each customer, subprime websites and custom domain registration, and custom marketing solutions for dealers and lenders.
For more information, visit www.directcreditmarketing.com or www.autodealertriggers.com.
More Auto Finance

Auto Refi Savings Surge
Consumers with 84-month auto loan terms who refinanced saved the most on monthly payments, according to a new report by auto refinancing provider Caribou.
Read More →
Subaru Enters Lending Business
The automaker follows other brands in adding captive financing in the U.S., and says the move will strengthen its position here.
Read More →
Positive Equity Reaches Record High
Mainstream vehicle owners who bought a car seven years ago are likely to have positive equity when trading in for a new vehicle, according to second-quarter Edmunds data.
Read More →
Dealerships Are Paying the Price for Extended Car Loans
Growing negative-equity scenarios mean such lengthy terms should be addressed in a forward-looking way to make them work for the dealer and the consumer down the road.
Read More →
Trade-Ins in Negative Equity Reach New Heights
As such trade-ins rise in frequency, so do monthly loan payment amounts and interest rates, according to second-quarter data compiled by Edmunds.
Read More →
Auto Credit Plentiful
June numbers show lenders are readily granting access, including to risky borrowers, as consumers leverage themselves to take on high prices.
Read More →
Automotive Consumers Sink Further in Debt
Most financing metrics hit records in the second quarter as more buyers locked themselves into long terms and high monthly payments.
Read More →
Porsche Financial Services Shifts Structure
After 36 years with Porsche, the Financial Services Chief Financial Officer Konrad Riedl is retiring, and the department is realigning its management structure.
Read More →
Tariffs Could Raise Insurance Premiums
As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.
Read More →
Smaller Loans, Longer Terms
The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.
Read More →