New Mitsubishi Dealership Opening in South Florida
A new Mitsubishi dealership is coming to the Bonita Springs/ Naples area. Bonita Springs Mitsubishi, owned by retail veterans Bill Doraty and Jeff Johnson, is scheduled to open Monday, June 27.
BONITA SPRINGS/NAPLES, Fla. — A new Mitsubishi dealership is coming to the Bonita Springs/ Naples area. Bonita Springs Mitsubishi, owned by retail veterans Bill Doraty and Jeff Johnson, is scheduled to open Monday, June 27.
“We are excited about our facility,” Johnson said. “Because it was once a Lincoln dealership, it allowed us to create a very nice, pleasant atmosphere. As a result, our customers can purchase an affordable vehicle — and still get the white glove service and amenities usually reserved for luxury dealerships.”
Johnson said that the dealership — which will sit on 16,000 square feet of land — will be flush with inventory, touting more than 200 new Mitsubishis and 100 to 120 pre-owned cars, trucks and SUVs at any given time.
The Financial terms of the transaction were not disclosed and the official Grand Opening of the store is in the planning stages.
More F&I

AI: Facilitator, Not Fixer, in F&I
The dealerships that thrive in the years ahead will be those that embrace technology while continuing to invest in the people who make customer interactions count.
Read More →
Modern Technology Objection Handling
In this video, Trent White shares how to confidently handle technology-based objections by helping customers understand the value of protection, even with modern vehicle technology.
Read More →
Consistency at Scale: Driving F&I Performance
With 75 rooftops across the Sunshine State, Morgan Auto Group has proven to Floridians that it knows a thing or two about driving performance in a competitive market. But it didn’t start at the top.
Read More →
Gitty Up on GAP
The foundational finance-and-insurance product hasn’t kept up with the latest conditions for auto dealers. Is the time ripe?
Read More →
How AI-Powered Coaching Is Transforming F&I Performance
See how AI-powered coaching can turn F&I customer conversations into actionable insights that support compliance, performance and profitability
Read More →
Sell Value, Build Trust
In this video, Trent White explains why selling on value, not fear, builds lasting customer trust, reduces cancellations, and drives long-term success.
Read More →
F&I Sales Give Dealers First-Half Lift
Product business shored up total profits to avoid an overall revenue tanking as product penetrations held steady, StoneEagle reported.
Read More →
Targeted Training Drives Results
Today’s technology, instead of threatening F&I managers, can actually make them better, according to an industry veteran who’s watched market setbacks roil the unprepared.
Read More →
Double the Change, Double the Chance
When an F&I manager gets a customer refusal, it’s a wise move to tweak more than one thing in the product offering.
Read More →
Just Do It
F&I managers need training, but instead of resisting application or expecting perfection, they should improve by simply acting on what they learn.
Read More →