FI showroom red and grey logo
MenuMENU
SearchSEARCH

New-Vehicle Prices Take Normalizing Turn

June average price increase least since pandemic began, Cox says.

July 12, 2023
New-Vehicle Prices Take Normalizing Turn

Automakers’ incentive expenses rose for the ninth month in a row to the greatest amount since October 2021.

IMAGE: Pexels/Erik McIean

2 min to read


New-vehicle prices appear to have finally left pandemic-era highs behind, as the average year-over-year price gain in June was the smallest since Covid took hold.

The 1.6% increase in the average transaction price to $48,808, which is actually down 1.7% from January, the biggest fall in the first six months of the year in the past decade, said Cox Automotive.

Ad Loading...

The development is a stark contrast from just a year earlier, when transaction prices were elevated by 12% year-over-year, Cox said. And the smallest year-over-year increase in 2022 was 4.2%.

Revived inventories have brought about the turn of events.

“A year ago, the industry was looking at transaction prices that were consistently up 10% to 12% year over year. With no inventory in place, it was inflation gone wild,” said Cox Executive Analyst Michelle Krebs. “Now, as inventory has been consistently building and supply and demand are finding a balance, the price gains seem to be well under control.”

Automakers’ incentive expenses rose for the ninth month in a row to the greatest amount since October 2021, for an average of $2,048, or 4.2% of the average transaction price, Cox said. That compares to 2.3% a year earlier.

June’s average transaction price was $345 under manufacturers’ suggested retail price, down dramatically from the $698 above MSRP a year earlier, said Cox, which indicated that new-vehicle sales volume was its highest since May 2021.

Ad Loading...

Originally posted on Auto Dealer Today

More Auto Finance

Photo of a loan contract on a desk
Auto Financeby Hannah MitchellMay 13, 2026

Auto Lenders, Consumers on a Tightrope

April borrowing data shows that more consumers are bending over backward to buy vehicles, though subprime lending cooled off for the month.

Read More →
black background with orange text saying Alec Hagey Toyota Financial Services President and CEO effective April 6 with picture of Alec Hagey
Auto Financeby Lauren LawrenceApril 6, 2026

Toyota Financial Services President Replaced

Scott Cooke has served in various roles with Toyota Financial Services for over 20 years, including president and CEO, which he retires from on June 30.

Read More →
Photo of person grabbing stacks of cash from a surface
Auto Financeby Gil Van OverMarch 30, 2026

Permission or Approval: When to Notify Finance Sources

Credit card down payments, multiple vehicle purchases and even straw purchases can be completed without committing bank fraud, as long as you tell the bank first.

Read More →
Ad Loading...
Three people's hands on desk as one signs a document
Auto Financeby Hannah MitchellMarch 11, 2026

At-Risk Auto Borrowers Drive Looser Credit Access

Cox Automotive’s index shows the subprime segment, long loan terms, negative-equity borrowers and down payment amounts all grew in February despite ever-higher vehicle prices.

Read More →
Auto Financeby Lauren LawrenceFebruary 23, 2026

Auto Loan Forecast Bucks Market Trend

Auto loan originations rose over 6% year-over-year in the third quarter of 2025, but TransUnion predicts a slight decline in auto loan growth this year, making it an outlier in the company's overall lending forecast.

Read More →
Auto Financeby Hannah MitchellFebruary 11, 2026

Auto Credit More Plentiful

Growing access shows greater lender appetite for risk as consumers take on heavier debt burden in an inflated market.

Read More →
Ad Loading...
Auto Financeby Hannah MitchellJanuary 27, 2026

Auto Loans Long as Stretch Limos

More consumers, faced with ever-rising car prices, are adapting by agreeing to longer loan terms despite the cost of added interest payments.

Read More →
A person holds a stack of cash with a small red toy car on top.
Auto Financeby StaffJanuary 20, 2026

AutoPayPlus Launches RePayPlus

The reinsured biweekly payment program offers auto dealers with customer retention and reinsurance structure.

Read More →
Auto Financeby Hannah MitchellJanuary 12, 2026

Auto Credit Access Loosens

December brought some of the best borrowing availability for consumers in years, though lenders tightened their reins on riskier segments of the market.

Read More →
Ad Loading...
A hand holding small burlap money bags next to a toy red car, symbolizing auto financing, loan payments, and dealership profitability.
Auto Financeby StaffNovember 14, 2025

Report Uncovers $4.7B Opportunity for Auto Dealers

Solving mismatched payment quotes can boost sales, profits

Read More →