Chrome Systems Corporation, provider of automotive data, configuration technology and commerce solutions announced that Newgen Results Corporation, a provider of customer relationship management (CRM) tools for auto dealerships, will utilize Chrome's New Vehicle Data(tm) in their Sales Channel tool.

Through the agreement, Chrome's New Vehicle Data(tm) will be incorporated into Sales Channel, Newgen's solution for managing and qualifying leads and scheduling dealership sales appointments. According to the company, the integration of Chrome's data will enable Newgen's sales coordinators to identify vehicle details and options of specific vehicles and communicate knowledgeably with prospects about the vehicles they are interested in purchasing.

Chrome says its New Vehicle Data is comprehensive, and provides complete information on 43 makes, including all major domestics, imports and exotics. Dealership personnel can access information on competitive models, enabling them to compare multiple vehicles, helping them prepare for the in-house sales process. Dealerships and consumers both benefit by relying on the same accurate vehicle information that is consistently represented in over 12,000 dealerships, financial institutions and Web sites today, according to the company.

"We chose Chrome because of their reputation and their presence across the industry," said William Klehm III, president and general manager of Newgen. "It creates a sense of trust with customers when they call or visit a dealership referencing the same exact vehicle information as the dealer."

"This agreement with Newgen helps further Chrome's position as the data standard," said David Mingle, Chrome's president. "The language of describing vehicles is our specialty and communicating about them accurately, in a standard way across all channels is our goal."

About Chrome

With more than 13,500 clients, including half of all automotive dealers in the U.S. and Canada, Chrome provides vehicle content, software, technology and services to deliver complete enterprise solutions to all segments of the retail automotive industry. These segments include manufacturers, fleet companies, dealers, Internet sites, and financial institutions. Chrome says it pioneered the technology behind electronic vehicle configuration with the introduction of PC Carbook(r), and since 1986 has collected, analyzed and enhanced "raw" automotive data from all manufacturers.

ABOUT NEWGEN RESULTS CORPORATION

Newgen, a wholly owned subsidiary of TeleTech Holdings, Inc., is a provider of online solutions and B2B enterprise channel management services. Newgen combines marketing and customer retention with an in depth knowledge of service department operations to deliver highly targeted and customized solutions to automotive dealers and manufacturers. Newgen houses vehicle data for 70 million consumers, sends out over 40 million letters and places 40 million telephone calls annually on behalf of over 7,000 auto dealerships nationwide. Newgen also maintains relationships with automotive manufacturers and dealers groups including Audi, BMW, Ford, General Motors, Hyundai, Infiniti, Jaguar, Kia, Mitsubishi, Nissan, Land Rover, Volkswagen, and Volvo. For more information, call 800-7NEWGEN or visit www.ngresults.com.