Noarus Group Launches New Website for Calif. Dealerships
Noarus Auto Group launched a new multi-dealer website called “OC Car Dealers.” It will serve as the parent site for its California-based OC Nissan Irvine, OC Nissan Garden Grove, Toyota Place and Scion Place.
IRVINE, Calif. — Noarus Auto Group launched a new multi-dealer website called “OC Car Dealers,” the company announced in a March 25 press release. The site will be the parent site for its Orange County, Calif.-based OC Nissan Irvine, OC Nissan Garden Grove, Toyota Place and Scion Place dealerships.
The site will be used to showcases inventory, current specials, , testimonials, quick quote forms and credit applications, providing consumers with all-in-one access to the group’s dealerships in Orange County.
“Its primary focus is to provide users with an easy and convenient way to search for the specific vehicle and price range they are looking for in the Orange County area,” said Sam Chaalan, one of the general managers of the Noarus auto dealers. “Our hope is that this site allows for a rich user experience.”
More F&I
Trust Is Personal
Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.
Read More →
Amplify 2026 Billed as Turning Innovation Into Results
Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.
Read More →
Own Your Outcome: F&I in the Digital Customer Journey
Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.
Read More →
Tariffs Could Raise Insurance Premiums
As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.
Read More →
Smaller Loans, Longer Terms
The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.
Read More →
New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →
The Psychology Behind Menus That Increase Add-On Sales
There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.
Read More →
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →
Humble and Hungry: 12 Rules for an F&I Life
Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.
Read More →