FI showroom red and grey logo
MenuMENU
SearchSEARCH

NY AG Sues Two Dealerships Over the Sale of Etch

New York Attorney General Eric Schneiderman has filed a lawsuit against Victory Mitsubishi of Larchmont and Victory Suzuki of the Bronx, charging the stores with selling an ‘unwanted and bogus’ anti-theft product.

Tariq Kamal
Tariq KamalFormer Associate Publisher
Read Tariq's Posts
December 21, 2017
NY AG Sues Two Dealerships Over the Sale of Etch

 

2 min to read


A Suzuki store in the Bronx was one of two franchised dealerships charged by New York’s attorney general with deceptively selling window etching to as many as 1,100 car buyers. Photo by Shannon McGee

NEW YORK — Victory Mitsubishi of Larchmont (N.Y.) and Victory Suzuki of the Bronx (N.Y.) have been charged with selling an “unwanted and bogus” anti-theft product to as many as 1,100 car buyers for a price of up to nearly $4,000 per customer. The allegations were leveled in a lawsuit filed by New York Attorney General Eric T. Schneiderman, who claims to have recovered more than $19 million in restitution and penalties from auto dealers on behalf of nearly 29,000 car buyers since 2015.

To dealers who have followed headlines from New York and other states, the details of the case are painfully familiar. In April 2015, a Victory Mitsubishi customer contacted Schneiderman’s office regarding a charge of $1,995 for “Etch” on her bill of sale, noting that she had not and would not have agreed to pay for VIN window etching.

Ad Loading...

That customer received a refund shortly after the AG’s office contacted the dealership, but the complaint spurred an investigation that found more than 1,000 customers of Victory Mitsubishi and Victory Suzuki had paid between $129 and $3,998 for the product, typically without their consent and often without any engraving having taken place, according to the lawsuit.

Among customers who were made aware of the product, many were led to believe a credit of up to either $2,500 or $5,000 would be issued if their etch-equipped vehicle was stolen; however, a series of conditions and limitations rendered the credit “illusory,” Schneiderman said.

“Consumers shouldn’t have to worry about being scammed by auto dealers when they buy a car," he added. "We will continue to protect New Yorkers — and take on those who seek to rip off consumers with hidden and unwanted fees and products.”

More F&I

Easycare White paper cover See how AI-powered coaching can turn F&I customer conversations into actionable insights that support compliance, performance and profitability
SponsoredSeptember 8, 2026

How AI-Powered Coaching Is Transforming F&I Performance

See how AI-powered coaching can turn F&I customer conversations into actionable insights that support compliance, performance and profitability

Read More →
Assurant, Sell Value Build Trust, F&I Series, Expert Trainer Trent White
F&ISeptember 2, 2026

Sell Value, Build Trust

In this video, Trent White explains why selling on value, not fear, builds lasting customer trust, reduces cancellations, and drives long-term success.

Read More →
2026 StoneEagle summary
F&Iby Hannah MitchellAugust 31, 2026

F&I Sales Give Dealers First-Half Lift

Product business shored up total profits to avoid an overall revenue tanking as product penetrations held steady, StoneEagle reported.

Read More →
Ad Loading...
man with white hair and glasses delivering a speech standing next to a podium
F&Iby Lauren LawrenceAugust 31, 2026

Targeted Training Drives Results

Today’s technology, instead of threatening F&I managers, can actually make them better, according to an industry veteran who’s watched market setbacks roil the unprepared.

Read More →
Man's hand holding pen over a paper document
F&Iby Justin B. GasmanAugust 20, 2026

Double the Change, Double the Chance

When an F&I manager gets a customer refusal, it’s a wise move to tweak more than one thing in the product offering.

Read More →
Laptop computer, tablet, calculator and notebook on a desk
F&Iby John TabarAugust 20, 2026

Just Do It

F&I managers need training, but instead of resisting application or expecting perfection, they should improve by simply acting on what they learn.

Read More →
Ad Loading...
stacks of coins, a calculator, paperwork, and a pair of glasses in the background, text Lender Experience Drives Dealer Decisions, F&I and Showroom
Auto Financeby Lauren LawrenceAugust 12, 2026

Dealer Lender Preferences Revealed

When lenders provide consistent, fast service, their overall satisfaction scores with dealers greatly improve, according to JD Power research.

Read More →
Leading with Purpose thumbnail. Trent white pictured in front of titled graphic.
F&IAugust 5, 2026

Leading with Purpose

In this video, Trent White explains how understanding your people’s 'why' is a key leadership responsibility of F&I professionals and how that mindset drives dealership engagement, trust and performance.

Read More →
Photo of a keyring with mltiple keys, including a car key fob, on a white surface
F&IJuly 15, 2026

Integrating Nontraditional F&I Products

The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.

Read More →
Ad Loading...
Photo of businessman's hands holding eyeglasses at a desk
F&Iby Rick McCormickJuly 7, 2026

Trust Is Personal

Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.

Read More →