FI showroom red and grey logo
MenuMENU
SearchSEARCH

Online Sale Scores With Dealers, DaimlerChrysler Remarketing Group

by Staff
February 18, 2003
3 min to read


Manheim Interactive says it helped DaimlerChrysler’s Chrysler Group Remarketing score with a special online “Nothin’ But ‘Net” sale.



According to the company, the sale, which ran from Dec. 20 until Jan. 2 – a period when Chrysler Group Remarketing is closed and no sales are held at traditional auctions – enabled more than 550 DaimlerChrysler dealers nationwide to replenish their inventories for the new year. The “Nothin’ But ‘Net” sale also gave Chrysler Group Remarketing the opportunity to remarket an additional 3,589 vehicles during the 12-day period.

Ad Loading...



“We sold more than 2,000 more vehicles during the online sale than we sold the prior year in live lane sales during the holidays, and we achieved an all-time record for monthly Internet sales,” said Keith Helfrich, director of Chrysler Group Remarketing. “That’s pretty amazing when you consider it was done in less than half a month and during the holidays.”




“An incredible effort went into making this a successful sale,” said Joe Luppino, vice president and chief operating officer of Manheim Interactive, “and it just goes to prove the value that online sales can add to the traditional auction process. At Manheim, we’re working hard to make sure we offer the best variety of remarketing services – at the auction level and online – to help our customers sell vehicles as cost-effectively and efficiently as possible.”



“’Nothin’ But ‘Net’ was successful because it reflected the kind of partnership that we’ve been building on – the partnership between the auctions and the dealers,” said Helfrich. “Anyone can post vehicles on the Internet, but we all have learned they don’t sell themselves. It takes auctions that have earned the trust and confidence of the dealers.”



“At Manheim, we focus on providing value,” said Jamie Porter, executive vice president of operations. “Our industry as a whole provides great value. Auctions bring buyers and sellers together. They represent the open market at its most basic level, and they drive the used vehicle marketplace.”



Last year, according to the company, 43 million used vehicles‚ worth more than $372 billion‚ were sold. Today, there are more than 218 million vehicles on the road, and all of them will be remarketed at some point‚ some of them several times.

Ad Loading...



“Auctions play a vital role in the remarketing process, as proven by the number of vehicles that drive through their lanes annually,” said Porter. “In 2002, the 294 wholesale auctions nationwide handled more than 16 million vehicles, selling more than 9.5 million at a value of just more than $80 billion."



“The open, live, competitive bidding atmosphere of auto auctions empowers buyers to determine product value and ensures sellers receive true market value for their products,” he said. “To get true market value for a vehicle, there is no better place to go than to an auction.”



About Manheim Auctions

Manheim Auctions offers services that impact every stage of a used vehicle’s life cycle. These include

transaction, reconditioning and certification services, managed remarketing, end-of-lease-term management services, vehicle transportation, dealer floor planning, retail inspection and government auction services. The company also assists auto manufacturers, fleet and lease companies, banks and other financial institutions in selling their used vehicle inventories.

Ad Loading...


A wholly owned subsidiary of Cox Enterprises, Inc., Manheim Auctions has more than 32,000 employees at its 124 auctions and related businesses. Manheim is a global remarketing organization with 85 auctions in North America and additional operations in France, the United Kingdom, Australia and New Zealand. In the year 2002, the company says it auctioned more than 9.5 million vehicles at its North American auctions.


Topics:F&I

More F&I

Leading with Purpose thumbnail. Trent white pictured in front of titled graphic.
F&IAugust 5, 2026

Leading with Purpose

In this video, Trent White explains how understanding your people’s 'why' is a key leadership responsibility of F&I professionals and how that mindset drives dealership engagement, trust and performance.

Read More →
Photo of a keyring with mltiple keys, including a car key fob, on a white surface
F&IJuly 15, 2026

Integrating Nontraditional F&I Products

The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.

Read More →
Photo of businessman's hands holding eyeglasses at a desk
F&Iby Rick McCormickJuly 7, 2026

Trust Is Personal

Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.

Read More →
Ad Loading...
Photo of executive in a sports coat and glasses
Industryby StaffJuly 2, 2026

Amplify 2026 Billed as Turning Innovation Into Results

Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.

Read More →
Woman standing on stage smiling.
F&Iby Lauren LawrenceJuly 1, 2026

Own Your Outcome: F&I in the Digital Customer Journey

Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.

Read More →
$100 bill and magnifying glass on top of paper that says insurance policy terms and conditions.
F&Iby Lauren LawrenceJune 29, 2026

Tariffs Could Raise Insurance Premiums

As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.

Read More →
Ad Loading...
Red toy car sitting on top of coins.
Auto Financeby Lauren LawrenceJune 24, 2026

Smaller Loans, Longer Terms

The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.

Read More →
Under the hood of a Toyota Prius EV Hybrid car.
F&Iby StaffJune 15, 2026

New Lifetime Battery F&I Product Meant to Drive Dealer Traffic

EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.

Read More →
Several illustrations of question marks on a surface
F&IJune 10, 2026

The Psychology Behind Menus That Increase Add-On Sales

There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.

Read More →
Ad Loading...
Man holding magnifying glass over sales volume paper.
F&IMay 29, 2026

Why Your F&I PVR Is Misleading You

Here’s a handy checklist of the numbers to track in 2026 instead.

Read More →