TROY, Mich. — Open Dealer Exchange LLC has partnered with Westlake Financial Services to allow credit application integration directly within the dealer’s dealership management system (DMS).

Because of Open Dealer Exchange’s direct access to Automatic Data Processing, Inc. (ADP) and Reynolds and Reynolds DMS systems, Westlake Financial Services and their dealer customers will now be able to communicate directly via the dealer’s DMS during the credit application process, including credit decisions and dealer inventory tracking. This will allow greater dealer efficiency in determining which vehicle in their inventory is best suited for each customer.

“Ensuring a secure environment for the exchange of accurate data between a dealership and finance source is critical to both parties in completing swift and successful transactions,” said Marty Zwolan, vice president of sales and marketing for Open Dealer Exchange. “Both Westlake Financial Services and its dealer network will benefit tremendously from Open Dealer Exchange’s innovative technology solutions, and increase their competitive advantage in the marketplace.”

“Westlake Financial Services and Open Dealer Exchange share a similar philosophy when it comes to helping dealerships,” says Ian Anderson, president of Westlake Financial Services. “Our companies both believe in using technology as a tool to help dealers become more efficient and more profitable.”