FI showroom red and grey logo
MenuMENU
SearchSEARCH

OptionSoft, CDK Lightspeed Announces Data Integration

The integration allows powersports, marine and RV dealers using OptionSoft's desking, CRM and F&I menu tools to pull sales, F&I, inventory, and customer data from the CDK Lightspeed DMS.

by Staff
September 22, 2016
1 min to read


CLIFTON PARK, N.Y. — Software firm OptionSoft Technologies Inc. today announced data integration with CDK Global Recreation, which specializes in dealer management software for the powersports, RV, and marine dealers.

The integration allows dealers on the Lightspeed dealership management system (DMS) to search and pull sales, F&I, inventory, and customer data. By adding CDK Global Recreation to its list of integrations, OptionSoft now allows dealers the ability to work deals electronically.

Ad Loading...

“Integration with CDK Global Recreation allows OptionSoft to become more responsive to our clients with more efficiency. Our dealers will benefit through updated data, increased speeds, and advanced up-to-date reporting,” said Ken Tomaro, president of OptionSoft Technologies. “Powersport dealers can now use our sales desking tool, CRM and menu, all of which are fully compliant, cost effective and proven revenue generators.”

OptionSoft offers a fully integrated menu, a sales desking tool for structuring deals, and a CRM system that can offer a full plate of reports, marketing and other information to manage dealer profitability. These software products can be packaged as one or added separately.

More F&I

Photo of a keyring with mltiple keys, including a car key fob, on a white surface
F&IJuly 15, 2026

Integrating Nontraditional F&I Products

The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.

Read More →
Photo of businessman's hands holding eyeglasses at a desk
F&Iby Rick McCormickJuly 7, 2026

Trust Is Personal

Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.

Read More →
Photo of executive in a sports coat and glasses
Industryby StaffJuly 2, 2026

Amplify 2026 Billed as Turning Innovation Into Results

Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.

Read More →
Ad Loading...
Woman standing on stage smiling.
F&Iby Lauren LawrenceJuly 1, 2026

Own Your Outcome: F&I in the Digital Customer Journey

Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.

Read More →
$100 bill and magnifying glass on top of paper that says insurance policy terms and conditions.
F&Iby Lauren LawrenceJune 29, 2026

Tariffs Could Raise Insurance Premiums

As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.

Read More →
Red toy car sitting on top of coins.
Auto Financeby Lauren LawrenceJune 24, 2026

Smaller Loans, Longer Terms

The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.

Read More →
Ad Loading...
Under the hood of a Toyota Prius EV Hybrid car.
F&Iby StaffJune 15, 2026

New Lifetime Battery F&I Product Meant to Drive Dealer Traffic

EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.

Read More →
Several illustrations of question marks on a surface
F&IJune 10, 2026

The Psychology Behind Menus That Increase Add-On Sales

There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.

Read More →
Man holding magnifying glass over sales volume paper.
F&IMay 29, 2026

Why Your F&I PVR Is Misleading You

Here’s a handy checklist of the numbers to track in 2026 instead.

Read More →
Ad Loading...
Photo of woman typing on a laptop as she sits on a couch
F&Iby Hannah MitchellMay 29, 2026

Auto Consumer Anxiety Presents Opportunity

A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.

Read More →