OptionSoft, CDK Lightspeed Announces Data Integration
The integration allows powersports, marine and RV dealers using OptionSoft's desking, CRM and F&I menu tools to pull sales, F&I, inventory, and customer data from the CDK Lightspeed DMS.
CLIFTON PARK, N.Y. — Software firm OptionSoft Technologies Inc. today announced data integration with CDK Global Recreation, which specializes in dealer management software for the powersports, RV, and marine dealers.
The integration allows dealers on the Lightspeed dealership management system (DMS) to search and pull sales, F&I, inventory, and customer data. By adding CDK Global Recreation to its list of integrations, OptionSoft now allows dealers the ability to work deals electronically.
“Integration with CDK Global Recreation allows OptionSoft to become more responsive to our clients with more efficiency. Our dealers will benefit through updated data, increased speeds, and advanced up-to-date reporting,” said Ken Tomaro, president of OptionSoft Technologies. “Powersport dealers can now use our sales desking tool, CRM and menu, all of which are fully compliant, cost effective and proven revenue generators.”
OptionSoft offers a fully integrated menu, a sales desking tool for structuring deals, and a CRM system that can offer a full plate of reports, marketing and other information to manage dealer profitability. These software products can be packaged as one or added separately.
More F&I
Dealer Lender Preferences Revealed
When lenders provide consistent, fast service, their overall satisfaction scores with dealers greatly improve, according to JD Power research.
Read More →
Leading with Purpose
In this video, Trent White explains how understanding your people’s 'why' is a key leadership responsibility of F&I professionals and how that mindset drives dealership engagement, trust and performance.
Read More →
Integrating Nontraditional F&I Products
The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.
Read More →
Trust Is Personal
Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.
Read More →
Amplify 2026 Billed as Turning Innovation Into Results
Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.
Read More →
Own Your Outcome: F&I in the Digital Customer Journey
Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.
Read More →
Tariffs Could Raise Insurance Premiums
As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.
Read More →
Smaller Loans, Longer Terms
The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.
Read More →
New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →
The Psychology Behind Menus That Increase Add-On Sales
There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.
Read More →