Saint Petersburg, Fla.Payless Car Sales Inc. has announced that it has teamed up with virtual ad agency Pick-n-ClickAds.com. Pick-n-Click, a product of New York-based Omnicom Group's Zimmerman Advertising, is designed to enable dealers to create a customized print, radio, television, direct mail and point-of-sale advertising initiative in a short time and at a lesser cost than most traditional agencies.

“One of our goals is to keep our company and dealer franchisees on the cutting edge of marketing using industry leading and innovative programs,” said Payless president and COO Mike Harley. “Pick-n-ClickAds.com provides a Web-enabled tool that enables our dealers to get cutting-edge and impactful advertising in front of the consumer faster than ever before.”

“We are pleased Payless has decided to enhance their growing brand with the best retail marketing solution in the industry," said Jim Maxfield, vice president of enterprise sales at Pick-n-ClickAds.com. "Keeping brand control while giving their local dealers the ability to instantly respond to their marketplace is a potent combination. Dealers understand the need to unify their message across the many touch points they use to communicate with their consumers. Pick-n-ClickAds.com makes this a financial and practical reality. We look forward to working with the Payless team and their many franchised dealers.”