Saint Petersburg, Fla. Payless Car Sales Inc. has announced a new partnership with Louisville, Ky.-based Strategic Marketing Inc. Strategic will help to develop and implement Payless' new business development center (BDC) and used-car marketing and lead-generation programs. The Payless Car Sales Franchise System is designed to help qualified independent used-car dealers keep pace with the many changes that occur within the industry, and to provide the tools and resources they need to remain competitive. Payless provides “preferred vendor” relationships with floor-plan providers, retail lenders and F&I product and other industry suppliers. Additionally, the company offers access to off-rental inventories, ongoing consulting from a professional staff and a nationwide lead-generating Website.

“We pride ourselves on providing our dealers with the best available technology for all aspects of their business,” said Mike Harley, Payless president and COO. “We do that by partnering with companies like Strategic Marketing, who have the drive, ability and vision to stay ahead of the pack. We believe our new partnership with Strategic Marketing will help our dealers sell more vehicles, and that,” added Harley, “is what the Payless brand is all about.”

Founded in 1995, Strategic Marketing Inc. has developed a fully integrated set of award winning programs and services which have pushed their dealer clients to the leading edge of the industry, according to the company.

“It’s an exciting partnership," said Todd Strause, Strategic's president and CEO. "We look forward to providing some great ideas and programs to Payless Car Sales Dealer Base."