CHICAGO — PayLink Direct won a Diamond award in the 2018 Dealers’ Choice Awards, ranking first in the brand-new F&I Financing category.

Awards are based on a comprehensive online survey sent to readers of Auto Dealer Today and F&I and Showroom magazines. Throughout the month of May, thousands of dealers and dealership professionals voted by ranking their business partners based on the value of services provided, quality of customer service, and whether they would recommend the company to another dealer.

“Thank you to everyone who voted in this year’s Dealers’ Choice Awards. We are honored to receive the Diamond award for F&I Financing,” said PayLink Direct CEO Rebecca Howard. “At PayLink Direct, we pride ourselves on providing our clients with the tools they need to drive service contract sales and grow their businesses. To have dealerships nationwide recognize the value of our interest-free payment plan program and our exceptional team is extremely gratifying.”

This year’s award winners will be listed in a Special Awards Section in the Q4 edition of Auto Dealer Today. The awards will be presented to the winners during a ceremony at the Industry Summit October 8-10, 2018 at the Caribe Royale Orlando in Florida.