CHICAGO — PayLink Payment Plans LLC unveiled a new company logo and launched a refreshed website (www.paylinkdirect.com). The latter will help facilitate access to information for all PayLink Direct customers and prospects, officials said.

“Our new look personifies our state-of-the-art platform integration capabilities, extensive industry expertise, and sophisticated financing and payment processing services,” said Rebecca Howard, the firm’s CEO. “We’re also celebrating 10 years as one of the leading providers of interest-free payment plans for VSCs. As we continue to grow and expand, clearly communicating our industry-leading products and solutions is instrumental in ensuring we foster and retain long-lasting customer relationships.”