PeopleFirst.com, which bills itself as the nation’s largest online vehicle lender, has announced a strategic alliance with One2One Group, Inc., a data provider and information solutions provider in the automotive industry.

PeopleFirst will utilize One2One’s credit data services, delivery systems and marketing solutions for national pre-approved direct mail campaigns, focusing on individual dealer programs.

By working with One2One, an automotive dealer can coordinate and execute a direct mail campaign targeted to consumers who have been pre-approved for auto financing through PeopleFirst. PeopleFirst has worked closely with One2One to create a pre-approved credit model that mirrors the company’s underwriting guidelines, increasing efficiency in loan acquisition and approval rates in national direct mail campaigns.

“Not only will this help increase the ability for dealers to identify reliable sales leads,” said Kathy Pettus, vice president of advertising and public relations for PeopleFirst, “but it will increase sales conversion due to the simplicity of our Blank Check® process, for both the consumer and the dealer.”

"With PeopleFirst, consumers apply for a car loan online in the privacy and convenience of their own home, get a reply within minutes and receive a Blank Check® to go shopping with as soon as the next day," Pettus said.

"One2One has been a leading nonprime marketer over the past three years and now has partnered with a leading prime financer to gain entree into the lucrative prime market. Dealers across the country will independently promote their dealership by selecting qualified prospects from One2One’s online system."

About One2One Group, Inc.

One2One provides actionable consumer and business intelligence through credit-based data decisioning.

Its solutions are designed to enhance clients’ direct marketing, Customer Relationship Management (CRM), household and individual-level advertising assessment, product distribution and other database initiatives.

One2One’s marketing solutions are designed to provide value to clients through the prediction of individual consumer behavior. Specifically, its solutions are designed to help client networks find and retain customers, grow sales and profits while reducing their operating costs and risks.

For more information, visit www.one2onegroup.com.

About PeopleFirst.com

Founded in 1995, PeopleFirst.com bills itself as the nation’s largest online vehicle lender, originating and servicing consumer auto and motorcycle loans via the Internet.

PeopleFirst.com is the pioneer of Blank Check® vehicle lending, a finance option that gives loan recipients a no-obligation blank check that can be used for the purchase of a new or used car or motorcycle from virtually any dealership in the country, as well as the refinancing of existing loans.

PeopleFirst.com investors include American Express, Chrysalis Ventures, JP Morgan Capital Corp., Madison Dearborn Partners, Mail Boxes Etc., Moore Capital, Morgan Stanley Dean Witter Venture Partners, and Richland Ventures.

The company presently offers auto and motorcycle loans in 48 states plus the District of Columbia.

For more information, visit www.peoplefirst.com.