Playing Field, Inc., established last year, plans to offer the automotive industry a communication hub for dealers to send and receive information to and from a variety of third parties, including lenders.

The system will allow dealer computer systems to communicate with lenders and other important entities involved in the automotive sales process regardless of whether the operating systems each company employs are different from one another. This hub will make numerous processes easier with features that allow them to receive credit decisions quickly and keep them from having to enter customer information more than once for each program they use.

Playing Field plans to sell its integration services to lending corporations who will, in turn, encourage their client dealerships to become subscribers to link into the communication hub. The company has recently finished integrating its 13 customers' systems and will offer its services to those customers' client dealers next month.

Executives at Playing Field expect revenue to grow from $35,000 in 2004 to $65,000 in 2005, and predict further increases to $3.5 million by the end of 2006.