SOUTHFIELD, Mich. -- Walter Rothschild has been appointed vice president, global marketing & product strategy by R. L. Polk & Co. In this role, Rothschild will be the strategic leader for marketing and product efforts across markets and, as a member of the Global Leadership Team will report to Joe Walker, president, Polk Global Automotive.

Prior to joining Polk, Rothschild served as executive vice president of marketing at TransUnion LLC, where he was responsible for building its first marketing organization, developing a global brand strategy to reposition the company, restructuring the product architecture and identifying consumers as a market.

A provider of automotive information and marketing solutions, R. L. Polk & Co. collects and interprets global data, and provides automotive business expertise to help customers understand their market position, identify trends, build brand loyalty and generate new business. Polk customers include, finance and insurance companies, automotive manufacturers and dealers, automotive aftermarket companies, media companies, advertising agencies, consulting organizations and government agencies.