Primus Financial Services has named Krista L.

Conyers vice president of sales and marketing effective immediately. Michael

W. Kuhn, formerly vice president of sales and marketing, will serve as vice

president of new business development.

Previously, Conyers was the director of International Operation

Services, Ford Financial, with responsibility for developing business

strategies for Asia-Pacific, Europe, and Latin America. She has also served

as director of the Ford Financial National Bankruptcy Service Center,

overseeing a nationwide portfolio for all Ford Financial subsidiaries.

Ms. Conyers began her career with Ford Financial in 1989 as a

financial analyst in the Controller's Office and has held positions in

treasury operations, marketing, Total Quality Management facilitation,

operations, credit analysis and purchasing.

Before joining Ford Financial, Conyers worked as a substitute teacher with

the Detroit Public School System. A native of Inkster, Mich., Conyers is a

graduate of Our Lady of Mercy High School in Farmington, Mich. She earned a

bachelor's degree in nutrition and master's of business administration in

finance, both from the University of Michigan.

Kuhn is responsible for Primus new business development, including portfolio

acquisitions and sourcing. He previously served as the managing director for

Primus Europe. He began his career with Ford Credit North American Financing

Operations in 1975 and has held a series of increasing responsible positions

including regional manager for Washington, D.C. and branch manager for

Tampa, Fla.

A native of Chicago, Ill., Kuhn received bachelor's degrees from the Eastern

Illinois University in both marketing and management. Kuhn and his family

live in Brentwood, Tenn.

Primus Financial Services has been serving the automotive industry since

1990. From its headquarters in Franklin, Tenn., and its 38 North American

offices, Primus serves more than one million customers and has more than $20

billion in retail, lease and wholesale receivables. Primus is a division of

Ford Motor Credit Company.