Protective Selects Ristken Software Services as Menu Provider
The Asset Protection Division of Protective Life selected Ristken Software Services’ menu software to be used by Protective dealers in their F&I departments.
DALLAS — The Asset Protection Division of Protective Life selected Ristken Software Services’ menu software to be used by Protective dealers in their F&I departments.
“Protective is a significant client for Ristken, we are excited to be able to partner with the entire Protective team and their extensive dealer base,” said Patrick DeMarco, president of Ristken.
Protective’s dealers will be utilizing the Protective ProMenu application. ProMenu and Pro Performance are Web-based menu selling solutions provided by Ristken and designed to effectively present all F&I products to customers, at every transaction – while ensuring dealer compliance in all 50 states and Canada.
ProMenu makes it easy for finance managers at dealerships to create accurate, high-quality product presentations for customers, as well as handle the disclosure and compliance needs of their sales processes, compliance training and compliance monitoring.
“We saw the Ristken menu product as a technology solution that fit in nicely to our existing dealer support tools,” said Rick Kurtz, vice president of dealer sales at Protective. “We are anxious to leverage the success this product has already displayed with our agent and dealers.”
Protective underwrites, administers and markets products including extended service contracts, GAP coverage, and credit insurance to automobile dealers. Ristken Software Services is a provider of software solutions for the automotive industry.
More F&I

Integrating Nontraditional F&I Products
The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.
Read More →
Trust Is Personal
Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.
Read More →
Amplify 2026 Billed as Turning Innovation Into Results
Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.
Read More →
Own Your Outcome: F&I in the Digital Customer Journey
Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.
Read More →
Tariffs Could Raise Insurance Premiums
As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.
Read More →
Smaller Loans, Longer Terms
The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.
Read More →
New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →
The Psychology Behind Menus That Increase Add-On Sales
There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.
Read More →
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →