DULLES, Va. – The Impact Group and Reahard & Associates Inc. have announced a strategic alliance to help provide each others' clients with best-in-class F&I training and technology. The partnership is the result of a collaborative effort between Reahard & Associates' Ron Reahard and Mark Thorpe of The Impact Group to enhance the capabilities of both the interactive menu and paper menu aspects of Impact’s FUSION program.

"We wanted Ron’s input in designing our new program, because he is a nationally recognized expert on menu selling," Thorpe said. "Reahard & Associates is also the premier F&I training company in the country, and their online F&I training is absolutely the best available."

The Impact Group and Reahard & Associates plan to recommend each other’s products and services to their existing client bases. The Impact Group will also offer discounted setup fees for existing Reahard & Associates clients, and Reahard & Associates will offer discounted training fees for existing Impact Group dealers and agents, according to the companies.

"The most effective menus include four distinct option packages and allow different terms, APRs, and down payments in each option package," Reahard said. "Impact’s new FUSION program gives F&I managers all the flexibility associated with a paper menu, with the convenience and accuracy of software. I am excited to finally be able to recommend a menu program to our clients that I know will enable their F&I managers to sell more products."