SUNNYVALE, Calif. — ResponseLogix Inc., a provider of automotive digital response management software for Internet leads, announced Monday that its software solution suite has been certified through American Honda Motors Co. Inc.’s lead manager certification program.

Honda and Acura dealerships can now deliver a complete, relevant, personalized quote response within 10 minutes of Internet lead receipt regardless of lead source.

“Now we can greatly improve our Honda dealership’s Internet response time and offer our customers a much better experience,” said Jack Ryan, operations director for Sloan Automotive Group, who uses the ResponseLogix solution suite at three of his dealerships. “As a result of implementing ResponseLogix at our other franchises, we experienced higher closing percentages and increased our gross profits in both our new and pre-owned departments.”

Having been certified, Honda and Acura dealers using ResponseLogix are now able to execute multi-vehicle price quotes within 10 minutes for their Honda/Acura OEM leads.

“We’re delighted that Honda and Acura dealers can now fully utilize our solution to engage their customers early in the car buying process and more effectively propel them toward purchase,” said Tom Mohr, CEO of ResponseLogix. “And if the customer doesn’t buy right away, we can now continue to nurture the prospect with best practice e-mail marketing follow-up so as to bring a stale lead back to life.”

“Our entire process can be streamlined now that Honda has certified ResponseLogix,” said Kenneth Gray, general manager at Bobby Rahal Honda. “Last weekend our dealership e-mail system went down and we couldn’t respond to our leads from Honda. If our e-mail system goes down again we are confident that ResponseLogix will instantaneously execute multi-vehicle price quotes back to all of our customers.”