ORLANDO, Fla. - The Reynolds and Reynolds Company unveiled ERA-IGNITE at the National Automobile Dealers Association. Built on the core foundation and software of the Reynolds ERA system, ERA-IGNITE features an advanced graphical user interface and architecture.

ERA-IGNITE offers dealerships the tools to:

• Work more efficiently with streamlined applications that leverage the capabilities of a graphical user interface (GUI) to reduce the number of keystrokes and screens it takes to perform core business transactions.

• Work faster with a familiar Windows^® point-and-click environment, including drill-down fields and hyperlinks.

• Work more effectively with more business information available at users’ fingertips.

“One of the real advantages of ERA-IGNITE is that we’ve retained the underlying architecture and logic of ERA so that if you’re used to doing tasks in a certain sequence, that application logic still holds. We’ll just get you there faster, with fewer key strokes and screens,” Jon Strawsburg, vice president of Product Planning at Reynolds. “That also means a dealership’s employees don’t have to learn an unfamiliar application, which makes the move to ERA-IGNITE smoother and easier. Dealers can adopt ERA-IGNITE application by application at their own pace and without disrupting their business or buying a completely new system.”