DAYTON, Ohio — The Reynolds and Reynolds Co. announced ERA XTR, a complete retail management system. ERA XTR combines the ERA XT dealer management system with premium Web, contact management and other CRM technology as well as F&I, fixed operations and business management solutions.

ERA XTR embeds customer relationship management capability into virtually every dealership process, according to John Reed, solutions executive for Reynolds dealer and retail management systems. It ties dozens of Reynolds applications together into one solution.

ERA XTR is available via both an on-premise server and remotely through Reynolds Applications on Demand. Applications on Demand delivers the full capabilities of ERA XTR and CRM applications from a fully managed remote server. Reynolds provides Applications on Demand through an alliance with LexisNexis, a provider of secure data storage and retrieval. It uses IBM's eServer BladeCenter systems, each operating with its own processors, memory, storage, network controllers and operating systems.