The Reynolds and Reynolds Company announced that it has been selected by Southeast Toyota Distributors, LLC (SET) to develop and deploy SET's new Scion Web sites.

According to the company, Scion is an entirely new product line by Toyota targeted at an emerging group of new car buyers known as Generation Y. Scion represents not only new products, but a new business and marketing model created with this buyer group in mind. Automark has served as the core recommended Internet technology partner to Southeast Toyota dealerships in Florida, Georgia, Alabama, and North and South Carolina, providing service and Web-based technology for the past two years.

"Automark has proven its ability to construct the unique tools that SET requires to build an Internet solution that is truly best-in-class," said Rusty Foster, SET manager - Dealer Web Sites. "Our Toyota dealers are pleased with the advanced, one-of-a-kind Web site technology that Automark delivers. It allows them to increase leads and better serve their customers. The Reynolds Automark team continues to be our choice as an Internet technology partner for our new Scion sites."

The company says the Reynolds Automark Web Services technology enables consumers to research and complete a vehicle purchase inquiry from the dealers' Web sites. By integrating Automark's Web technology into the dealers' existing operations, Reynolds will provide a total solution package to help SET dealers more effectively benefit in an e-business environment.

"Reynolds Automark Web Services continues to deliver proven results with best-in-class Web technology for Southeast Toyota Distributors," said Ron Lamb, Reynolds Web Brand Management solutions executive. "The beauty of our Web-based applications is the ability to continually measure results. By designing the SET dealer and Scion sites to help increase leads and response times and provide advanced reporting, Automark is able to arm SET dealers with the most advanced and detailed Web statistics and reporting in the industry."

Automark says its exclusive Dealer Content Management System (DCMS) allows SET dealers to have tremendous control over their Web site content and enables them to customize the look and feel of the site. Automark's DCMS gives the dealers the ability to provide customer information about every dealership department.

"Our technology offers SET exactly what they are looking for - customization with dealer control that is rich in content and highly transaction-oriented," Lamb said. "We have and will continue to provide the superior customer service SET expects and deserves for both its Toyota and Scion Web presence."

Scion

Scion is the new car marquee from Toyota Motor Sales (TMS), U.S.A., Inc. Scion says its mission is to satisfy trendsetting youthful buyers through distinctive products and an innovative, consumer-driven process. Scion's first two vehicles, the xA and xB, like the brand, are aspirational, provocative and authentic and arrived in California dealerships in June. The vehicles will arrive at Southeast Toyota dealerships in February 2004. Scion will respond to an emerging culture of new car buyers with unique products, targeted marketing and a dedicated sales process. For more information, visit www.scion.com.

Southeast Toyota Distributors, LLC

Southeast Toyota Distributors, LLC says it is the largest franchised distributor of Toyotas in the world. The company distributes vehicles, parts and accessories to more than 160 Toyota dealerships in Alabama, Florida, Georgia, and North Carolina and South Carolina. SET dealers sell approximately 20 percent or one of every five Toyotas sold in the country. Its vehicle processing facilities are located in Jacksonville, Fla. and Commerce, Ga.

Reynolds and Reynolds, Reynolds and Reynolds ( www.reyrey.com ) is a provider of integrated solutions that it says help automotive retailers manage change and improve their profitability. The company's product, service and training solutions include a full range of retail and enterprise management systems, networking and support, e-business applications, Web services, learning and consulting services, customer relationship management (CRM) solutions, data management and integration, and leasing services. Reynolds serves more than 20,000 customers. They comprise 90 percent of the automotive retailers and virtually all car companies doing business in North America. Its CRM consulting practices span approximately 15 countries around the world.