The Reynolds and Reynolds Company announced Oct. 2 that the company's Technical Assistance Center (TAC) has been recognized by the Service & Support Professionals Association (SSPA). For the fourth consecutive year, Reynolds' TAC, with centers located in Dayton, Ohio; Irvine, Calif.; Mississauga, Ontario; and Montreal, Quebec, received the SSPA STAR (Software Technical Assistance Recognition) Award in the High Volume category.

Reynolds was presented the STAR Award at the SSPA Conference@Savannah held Sept. 30 - Oct. 2. The award recognizes companies that maintain a commitment to delivering measurable, quantifiable business results to their customers.

"The SSPA STAR Award winners provide a 'best of breed' showcase of the top talent within our industry," said Bill Rose, SSPA founder/executive director. "Reynolds and Reynolds consistently delivers world class service and the STAR Award serves as the highest form of recognition they can receive in the service and support industry."

Scott Schafer, senior vice president of Reynolds' Sales, Marketing and Info-Structure Services said, "In order to thrive in automotive retailing, our customers require complete and immediate resolution to any IT issues they may experience. This fourth consecutive STAR Award is proof-positive that the important work we did to improve our processes and the investments we made in people and technology are delivering the best service and support to our customers."

He added that in addition to its four STAR Awards, the Dayton TAC also has received Support Center Practices certification for three consecutive years from Service Strategies Corporation.

This year's STAR Award recipients were selected by a peer group made up of SSPA Advisory Board members. "Reynolds feels privileged to receive this award for the fourth consecutive year," said Randy Selleck, Reynolds' director of remote support. "Furthermore, being selected by a group of our peers reiterates that Reynolds' first-rate service is highly regarded among our customers as well as companies in the industry."

Reynolds' support center, which receives two million calls annually, supports 9,000 in-house servers, 330,000 peripherals and 140,000 software applications. Reynolds' TAC has over 450 front- and back-line service professionals who respond to incoming customer calls.

"Our associates are both knowledgeable and professional and the level of service they provide makes them our best asset," said Ed Bolka, vice president of Reynolds Info-Structure Services. "Reynolds is distinguishable through not only the unparalleled service we provide, but also the people behind this indomitable structure."

Founded in 1989, the Service & Support Professionals Association (SSPA) was formed to focus on the specific needs of service executives who are responsible for support centers and overall customer relations. Today, the SSPA represents over 18,000 service professionals at 2,200 support centers worldwide.

Reynolds and Reynolds (www.reyrey.com) is the provider of integrated solutions that help automotive retailers manage change and improve their profitability. With 75 years of experience serving automotive retailing, Reynolds enables car companies and retailers to work together to build the lifetime value of their customers. The company's software, service and training solutions include a full range of retail and enterprise management systems; networking and support; e-business applications; Web services; learning and consulting services; CRM solutions, document and data management and leasing services. Reynolds serves more than 20,000 customers comprising 90 percent of the automotive retailers and all car companies in North America. It conducts CRM consulting services on five continents.