DAYTON, Ohio – Dealers can now automate and manage all customer campaigns with Voice of the Dealer, powered by CallCommand, from Reynolds Contact Management.

With many dealers shifting funds away from traditional advertising methods in search of a more personal touch, they can now schedule and execute telephone, e-mail, text message and direct mail campaigns all from one place.

The system helps dealerships better reach customers while maximizing retention and profitability, according to The Reynolds and Reynolds Company. The Voice of the Dealer service calls customers individually and delivers a personal message recorded in the dealer's voice, letting the customer know how much his or her business is valued.

"In today's over-messaged marketplace, consumers want to feel that personal connection especially when making major purchases," said Allan Cooper, co-founder and vice president, strategic marketing and planning at CallCommand. "With Voice of the Dealer, the dealer principal can reach out to prospects and customers and consistently and reliably deliver their preferred message adapted to the communication preference of the consumer.

Gehrhardt said that Reynolds has been able to show that the Contact Management solution, on a year-over-year basis, drove a 4 percent average increase in units sold, a 3 percent increase in gross profit per unit sold, and a 10 percent increase in service revenue.

Cooper said that 95 percent of CallCommand customers have reported an increase in sales with the use of voice technology, while 77 percent also reported an increase in customer satisfaction.