The Reynolds and Reynolds Company on Jan. 13 announced the appointment of Frank Barker as vice president and general manager for the Europe, Middle East and Africa (EMEA) division of Reynolds International, effective Jan. 19.

Reynolds’ International Division was created in October 2003 with the acquisition of Incadea AG.

Barker brings to the company extensive experience in the European market and existing strong relationships with car companies. He currently resides in Switzerland where Reynolds EMEA operations will be based.

“We’re thrilled to have Frank join our team,” said Dale Medford, executive vice president and chief financial officer who is leading Reynolds International. “Through his experience at E.piphany and Hewlett Packard, Frank’s intimately familiar with the issues affecting car companies in Europe, has significant experience in the CRM business and is highly successful in building and leveraging alliances with partner companies.”

As vice president and general manager, Barker will be responsible for managing Reynolds EMEA business operations, partner networks and driving growth for the company in the global arena.

“The potential for Reynolds and Reynolds to expand their presence and drive automobile retailing worldwide is extraordinary,” Barker said. “With innovative solutions, a strong partner network and a strategic alliance with Microsoft, I am confident that Reynolds can not only meet the needs of retailers and car companies in every country, but also transform the industries of the respective countries.”

Barker comes to Reynolds from E.piphany, a worldwide leading provider of CRM solutions for the retail, financial services, communications, technology, and travel industries. As senior vice president and general manager, Barker built and led E.piphany’s European division for the past three years; establishing subsidiaries in countries across Europe, developing key partnerships with global companies including IBM, Deloitte and Accenture, and working extensively with car companies in Europe. Under his leadership, the European division won key deals in all major regions and product lines and surpassed financial and growth targets.

Before joining E.piphany, Barker spent a number of years at Hewlett Packard (HP) holding a series of senior leadership positions both in Europe and the United States. He set up and ran HP’s Global Industries and Accounts organization in EMEA, winning major business in the automotive, financial services and telecommunications industries. He also successfully ran HP’s Consulting and Professional Services business in EMEA for a number of years, growing it substantially in headcount and profit. While working for HP in the U.S., he was general manager for several businesses in the software and services domains.

Barker is a graduate of Harvard School of Business and holds an honors degree in Electrical and Electronic Engineering from the University of Strathclyde in Scotland.

About Reynolds and Reynolds

Reynolds and Reynolds (www.reyrey.com) is a provider of integrated solutions designed to help automotive retailers manage change and improve their profitability.

Serving the automotive retailing industry since 1927, Reynolds says it enables OEMs and retailers to work together to build the lifetime value of their customers. The company's product, service and training solutions include retail and enterprise management systems, Web and customer relationship management solutions, learning and consulting services, documents, data management and integration, networking and support and leasing services.

Reynolds serves more than 20,000 customers comprising nearly 90 percent of the automotive retailers and virtually all OEMs doing business in North America. The Reynolds International Division serves automotive retailers and OEMs through Incadea AG and its partner network as well as a worldwide consulting practice.