DAYTON, Ohio — The Reynolds and Reynolds Company today announced that Reynolds Web Solutions will offer its basic mobile Website solution free to all U.S. franchised dealers, regardless of their dealership management system (DMS) or Website provider.

The basic mobile website enables dealers to easily share important features of their traditional Website, including new- and used-vehicle inventory and dealership contact information, with consumers using a mobile device to browse the Web. Mobile websites from Reynolds Web Solutions are specially formatted to display optimally on any Web-enabled mobile device, on any cell phone carrier.

This initiative expands on the company’s earlier announcement to provide a free mobile Website to all Reynolds Web Solutions WebMakerX® customers.

“In the past 12 months, the ‘mobile revolution’ has really continued to take shape with more and more consumers choosing mobile as their preferred method for browsing the Web, in addition to their preferred method of communication,” said Trey Hiers, vice president of marketing for Reynolds. “By offering a no-charge mobile website to every franchised dealer in the U.S., we’re helping dealers quickly and easily expand their digital presence by extending their online showroom from desktop PCs to mobile devices, and, in turn, making it easier for consumers to learn about the dealer’s products and services anytime, anywhere.”

A mobile Website is one of the fundamental building blocks of a dealer’s digital marketing strategy. For dealerships who wish to expand their mobile presence beyond the free mobile site, Reynolds Web Solutions offers a number of automotive digital marketing solutions and services to help dealers reach more consumers and gain the best business benefit from their digital presence.

“The free mobile Website offering from Reynolds is one more example of the momentum we have in applying our programming capabilities, technology know-how, and retail automotive experience to make the Web an even more productive extension of every dealership in reaching consumers, building customer relationships, and delivering results for dealers,” said Hiers.