Ron Martin Releases F&I Sales Training Book
The president of VisionMenu has released an expanded edition of his previous book. It now includes improved sales pitches, word-tracks and closes.
FORT WAYNE, Ind. — Ron Martin of VisionMenu Inc. has released Digital F&I, a F&I sales training book. It is an expanded edition of his previous book, The Vision of F&I.
This new edition includes new and improved sales pitches, word-tracks, and closes. He also delves into how technology can drive profitability and efficiency.
Topics discussed include: how technology has shaped the finance sales presentation, why menu selling is here to stay, the keys to success in F&I, the psychology of the F&I sales presentation and the art of the deal. The book also covers how to present, overcome, and close many of the products offered in the F&I office, including vehicle service contracts, GAP protection, tire & wheel, credit insurance and appearance packages.
For more information, visit www.visionmenupro.com.
More F&I
Just Do It
F&I managers need training, but instead of resisting application or expecting perfection, they should improve by simply acting on what they learn.
Read More →
Dealer Lender Preferences Revealed
When lenders provide consistent, fast service, their overall satisfaction scores with dealers greatly improve, according to JD Power research.
Read More →
Leading with Purpose
In this video, Trent White explains how understanding your people’s 'why' is a key leadership responsibility of F&I professionals and how that mindset drives dealership engagement, trust and performance.
Read More →
Integrating Nontraditional F&I Products
The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.
Read More →
Trust Is Personal
Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.
Read More →
Amplify 2026 Billed as Turning Innovation Into Results
Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.
Read More →
Own Your Outcome: F&I in the Digital Customer Journey
Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.
Read More →
Tariffs Could Raise Insurance Premiums
As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.
Read More →
Smaller Loans, Longer Terms
The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.
Read More →
New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →