SEMA, the Specialty Equipment Market

Association, will hold its third SEMA Spring Expo (SSE) on Friday, March 5, and

Saturday, March 6, at the Indiana Convention Center in Indianapolis.

"We move our Spring Expo to the industry's regional 'hot spots' with large market

potential. That way, we can provide a SEMA Show experience to as many

industry buyers as possible," said Peter MacGillivray, SEMA vice president of

marketing and communications. "We're focusing our energy on Indy in 2004

because of the region's high concentration of automotive accessory buyers."

SSE is the association's regional trade show and features the TCAA Light-Truck

Accessory Expo and the PRO Restyling & Trim Expo.

The first SEMA Spring Expo was held in the Chicago area in 2002. The show

moved to Nashville, Tenn., earlier this year. The show has drawn buyers from a

radius of approximately 500 miles both years, MacGillivray said. In 2004, that

range will include Chicago, Cleveland, Columbus, Ohio, Detroit, Kansas City

metropolitan area, Milwaukee and St.Louis, as well as Kentucky and Tennessee.

In Indianapolis, the SEMA Spring Expo will be able to take advantage of a larger

facility, too, MacGillivray said. "We were bursting out of the exhibit hall in

Nashville, and some of our educational seminars that weekend were 'standing

room only,'" he said.

Two SEMA councils, PRO (Professional Restyling Organization) and TCAA

(Truck Cap & Accessory Alliance), will present business education tracks in

conjunction with the Spring Expo, and both organizations will hold membership

meetings, social functions and award ceremonies during the show.

PRO and TCAA represent two key market segments within the $27 billion

automotive accessory market.

The 2003 SEMA Spring Expo featured more than 200 exhibiting companies and

dozens of accessorized vehicles, and attracted 1,258 professional industry

buyers.

MacGillivray said that exhibitor prospectuses are scheduled to be sent at

summer's end. Details about the SEMA Spring Expo will be posted at

www.SEMAspringexpo.com.

For attendee information, or to obtain an exhibitor prospectus, contact ConvExx

Show Management, 702/450-7662, or call Gary Vigil at SEMA, 909/396-0289,

ext. 107.

SEMA represents the $27 billion specialty automotive industry. Founded in 1963,

the trade association has more than 4,500 member companies. It is a source of research data, trends and market growth information for

automakers and the specialty auto products industry. The industry provides

appearance, performance, comfort, convenience and technology products for

passenger cars, minivans, trucks, SUVs and recreational vehicles. For more

information, contact SEMA at 1575 S. Valley Vista Dr., Diamond Bar, CA, 91765-

3914; call 909/396-0289.