HOUSTON, Texas — Flick Fusion will incorporate ShowroomMagnet’s incentive-based marketing program into its online and mobile video marketing products, the two companies announced this week.

Flick Fusion’s videos enable dealers to engage and impact their customers via rich contextual multimedia videos, while ShowroomMagnet offers targeted Internet, first-party and third-party leads, and electronic gift card incentives via customized offers to drive showroom visits and test drives. Once the incentive has pulled the lead into the dealership, the electronic gift cards are validated for instant use.

“ShowroomMagnet’s complementary technology and incentive based marketing solution is a great fit for our video solutions,” said Brian Cox, CEO of Flick Fusion. “The result will be impactful from the end customer’s perspective and will deliver more sales and profitability to our clients.”

Ken Luna, vice president of Strategic Partnerships at ShowroomMagnet/Online Drive, added: “Our services go hand in hand. A large portion of all Internet traffic is video, and we’re extremely excited to be partners with such a great company in this space.”