NEW YORK — Sparta Commercial Services Inc. and Dairyland Cycle Insurance formed a partnership, enabling customers who are financing their new or used powersports vehicle purchases through Sparta the chance to receive a free, no-obligation insurance quote from Dairyland Cycle.

Customers can receive the insurance quote while submitting their credit application online to Sparta. If the quote is accepted by the customer, the dealer can work directly with the customer and Dairyland Cycle to place the insurance at the time of contracting.

"We have always believed that our financing and leasing program at the dealership level would be greatly enhanced by a side-by-side insurance program that could complete the entire financing and insurance activity simultaneously, but we had to find the right insurance ally. Dairyland Cycle is the perfect fit,” said Sparta’s CEO Anthony Havens. “We're very enthusiastic about the mutual benefits that this relationship will bring to Sparta, Dairyland, and our nationwide network of over 2,300 retail powersports dealers."

Dairyland Cycle, a member of the Sentry Insurance Group of Stevens Point, Wis., provides coverage for a wide range of riders and their cycles and scooters, including high performance, touring, vintage, and custom motorcycles and scooters. Dairyland Cycle structures their coverages and deductibles to meet riders' individual needs and offers flexible payment options that fit their budgets.