Spireon Launches GoldStar Connect for BHPH
Spireon’s new mobile app was designed to create new mobile connections for the vehicle finance industry and extend the value of GPS to consumers.
IRVINE, Calif. — Spireon Inc., the vehicle intelligence company, has launched GoldStar Connect, a full-featured connected car mobile application designed to give buy-here, pay-here dealers and finance sources the opportunity to increase customer loyalty and profitability.
“In marrying the GoldStar solution with a consumer-facing mobile app, our dealer and lender customers not only improve asset management and protection, but also can offer their consumers a significant value add — modern connected car benefits regardless of the vehicle make, model and year,” said Reggie Ponsford, senior vice president of sales at Spireon. “We have had a number of larger BHPH dealers piloting the GoldStar Connect solution in the past few months and seeing up to 90% consumer sell-through.”
With GoldStar Connect, consumers gain a host of added benefits with their car purchase, including enhanced safety and security, trip history, smart alerts, stolen vehicle recovery, and insurance discounts, according to the announcement.
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