IRVINE, Calif. — Telematics solution provider Spireon Inc. today announced the promotion of Reggie Ponsford to senior vice president of sales for the firm’s automotive solutions group.

Ponsford previously served as the company’s vice president of national accounts, responsible for Spireon’s largest and most complex customers in the automotive space, according to the company. In his new role, Ponsford will oversee sales for the vehicle finance market segment, including buy-here, pay-here (BHPH) operators, franchised dealers, rental automotive operators, and powersports dealers, as well as direct and indirect finance sources and strategic accounts.   

“Reggie was an early pioneer in the GPS-based telematics industry, building an impressive long-term customer list through his genuine dedication to customer service,” said Kevin Weiss, CEO at Spireon. “In addition to Reggie’s exceptional sales track record, he has brought strong leadership and a focus on innovation to Spireon, helping us grow our roster of national accounts and extend our position as the largest aftermarket telematics provider in the country.”

Ponsford was principle owner of Enfotrace, which was acquired by Spireon in 2011. His career also includes sales leadership roles with Calamp, Aircept, and Teletrac. Ponsford brings more than 18 years of sales and management experience within the wireless asset management and location-based services (LBS) markets.

“My goal is to keep customers constantly connected to their mobile assets through Spireon’s reliable hardware and software platform, as well as rich data insights, allowing them to increase profits and mitigate their risk,” said Ponsford. “I’m thrilled to take on this expanded role, which will allow me to deliver Spireon’s top-notch customer service and the No. 1 product in the market, GoldStar, to even more customers.”