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Subaru.com to Feature AIC Cross-Comparison Solution for Fifth Year

by Staff
August 12, 2003
2 min to read


Autobytel Inc.’s Automotive Information Center (AIC) has announced that

Subaru of America, the U.S. importer and distributor of

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Subaru vehicles, has renewed its license to feature AIC’s vehicle data and cross-comparison tools at

subaru.com. According to the company, the customized AIC comparison tools

(AutoComparator™ and AutoAdvantages™) help provide potential

Subaru buyers with an information-rich, multi-brand vehicle

research experience, enabling them to instantly conduct

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detailed comparisons between Subaru models and competitive

vehicles. Subaru has been an AIC client since 1999.



Powered by AIC’s vehicle data and content, which includes

up to 500+ data points for every new make and model sold in

the U.S., the subaru.com cross-comparison tool enables

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shoppers to select any Subaru model/trim level and instantly

compare it versus a range of competitive vehicles, says the company. Subaru’s

model advantages can also be clearly highlighted during

these detailed, feature-by-feature comparisons, enabling the

manufacturer to clearly display where its own models

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outperform the competition in terms of specifications,

features, performance, safety, fuel efficiency, price,

available options, etc, according to the company.



"We’re proud to extend our relationship with Subaru," said

Andrew Donchak, Autobytel Inc.’s executive vice president

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and chief marketing officer. "We look forward to continuing

to provide Subaru shoppers with the tools and data they need

to make smart, informed buying decisions at subaru.com."



About Autobytel Inc.

Autobytel Inc., an Internet automotive

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marketing services company, helps retailers sell cars and

manufacturers build brands through marketing, advertising

and CRM (customer relationship management) tools and

programs. The company owns and operates the automotive

websites Autobytel.com, Autoweb.com, Carsmart.com and

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AutoSite.com, as well as AIC (Automotive Information

Center), a provider of automotive marketing data and

technology. Autobytel owns and operates AVV,

Inc., a provider of dealership CRM and data

extraction services. Autobytel says it generates over a billion dollars a

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month in car sales for dealers through its services.

Autobytel Inc. says it also is among the largest of the syndicated

car-buying content networks, reaching millions of unique

visitors as they are making their vehicle buying decisions.


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