Subaru.com to Feature AIC Cross-Comparison Solution for Fifth Year
Autobytel Inc.’s Automotive Information Center (AIC) has announced that
Subaru of America, the U.S. importer and distributor of
Subaru vehicles, has renewed its license to feature AIC’s vehicle data and cross-comparison tools at
subaru.com. According to the company, the customized AIC comparison tools
(AutoComparator™ and AutoAdvantages™) help provide potential
Subaru buyers with an information-rich, multi-brand vehicle
research experience, enabling them to instantly conduct
detailed comparisons between Subaru models and competitive
vehicles. Subaru has been an AIC client since 1999.
Powered by AIC’s vehicle data and content, which includes
up to 500+ data points for every new make and model sold in
the U.S., the subaru.com cross-comparison tool enables
shoppers to select any Subaru model/trim level and instantly
compare it versus a range of competitive vehicles, says the company. Subaru’s
model advantages can also be clearly highlighted during
these detailed, feature-by-feature comparisons, enabling the
manufacturer to clearly display where its own models
outperform the competition in terms of specifications,
features, performance, safety, fuel efficiency, price,
available options, etc, according to the company.
"We’re proud to extend our relationship with Subaru," said
Andrew Donchak, Autobytel Inc.’s executive vice president
and chief marketing officer. "We look forward to continuing
to provide Subaru shoppers with the tools and data they need
to make smart, informed buying decisions at subaru.com."
About Autobytel Inc.
Autobytel Inc., an Internet automotive
marketing services company, helps retailers sell cars and
manufacturers build brands through marketing, advertising
and CRM (customer relationship management) tools and
programs. The company owns and operates the automotive
websites Autobytel.com, Autoweb.com, Carsmart.com and
AutoSite.com, as well as AIC (Automotive Information
Center), a provider of automotive marketing data and
technology. Autobytel owns and operates AVV,
Inc., a provider of dealership CRM and data
extraction services. Autobytel says it generates over a billion dollars a
month in car sales for dealers through its services.
Autobytel Inc. says it also is among the largest of the syndicated
car-buying content networks, reaching millions of unique
visitors as they are making their vehicle buying decisions.
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