Summer Discounts Hit the Showrooms
The discount dogfight intensified July 2, with U.S. automakers rolling out new incentives that would be costly to them even with 2002 shaping up as a respectable sales year, according to the Detroit Free Press.
General Motors Corp., which seized on zero percent financing after Sept. 11, kept the pressure on rivals by announcing no-interest loans on most 2002 models through Sept. 3. The national program includes rebates up to $4,000.
Chrysler Group, which has mostly avoided the zero percent fray, jumped in with no-interest loans of 60 months on most Dodge, Chrysler and Jeep models.
Ford Motor Co. announced cash-back discounts of $1,500 to $3,500 on most 2002 cars and trucks, through Sept. 30. The automaker also offers low-interest financing and cash back on several models.
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