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The Cobalt Group Acquires Key Technology Assets

SEATTLE, Wash. -- The IntegraLink division of The Cobalt Group Inc., a provider of marketing services to the retail automotive industry, has acquired key technology assets from Playing Field Inc., including its real-time transactions integration hub, which facilitates connectivity between dealerships and financial lenders.

by Staff

March 6, 2006

1 min to read

SEATTLE, Wash. -- The IntegraLink division of The Cobalt Group Inc., a provider of marketing services to the retail automotive industry, has acquired key technology assets from Playing Field Inc., including its real-time transactions integration hub, which facilitates connectivity between dealerships and financial lenders.

Playing Field's centralized Web service routes data and transactions between dozens of otherwise incompatible business software applications and service providers. It will be re-branded as the IntegraLink Global Automotive Integration Network (GAIN).

GAIN's initial application allows auto dealerships to connect data from their DMS or F&I systems to service providers, such as financial acceptance networks and OEMs.

GAIN works with dealership management systems from Automotive Computer Services (ACS), ADAM, Advent Resources, Arkona, Automotive Marketing Profit Systems (AMPS), Auto/Mate, AutoSoft International (ASI), Data Consultants (Grapevine), David Lewis & Associates, DealerTrend, DPC Systems, Dubuque Data Services, Market Scan and Supreme Software.

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