FI showroom red and grey logo
MenuMENU
SearchSEARCH

The Cobalt Group Named One of Forbes 'Best of the Web'

Cobalt Featured as a Top Pick by Forbes in Automotive Business-to-Business Industry

by Staff
November 4, 2003
2 min to read


The Cobalt Group on Nov. 4 announced that it has been featured as a top pick in Forbes magazine's annual Best of The Web B2B (business-to-business) issue.


Cobalt, a provider of e-business software and services to the automotive retail market, was selected by Forbes for the second consecutive year in the automotive B2B category. Forbes writers researched dozens of companies in each industry and selected their top picks based on the company's strategy, execution, potential, financial staying power and Web site.

Ad Loading...


Founded in Seattle in 1995, Cobalt has grown to become the the self-described "leading e-business solutions provider to the automotive retail market." Cobalt has built one of the largest dealer networks in the industry, serving more than 12,000 franchised dealerships and more than 70 of the 100 largest dealer groups. The company says it is the only e-business provider ever to be endorsed by 18 automotive manufacturers and the National Automobile Dealers Association (NADA).


"It is an honor for Cobalt to rank among Forbes' top picks for the second straight year," said Mike Martinez, vice president of sales and marketing for The Cobalt Group. "This award is yet another indication that our strategy of providing unparalleled products and services tailored to the automotive retail market is right on target. We're very pleased that our business model is proving itself time and again through the success of our customers."


To read more about Cobalt in Forbes' special B2B edition, and for a complete list of the companies chosen as Best of The Web, visit www.forbes.com/bow.


About The Cobalt Group


The Cobalt Group (www.cobaltgroup.com) works exclusively in the automotive retail market developing integrated e-business programs designed to help manufacturers and dealers increase their profits and operational efficiencies.

Ad Loading...


Cobalt offers products and services including enterprise software; customer relationship management (CRM) applications; e-commerce applications; an OEM parts locating and marketing service; and e-business best practices training and consultation.


Cobalt's network includes 12,000 franchised dealers and more than 70 of the 100 largest dealer groups.

Topics:F&I

More F&I

Photo of businessman's hands holding eyeglasses at a desk
F&Iby Rick McCormickJuly 7, 2026

Trust Is Personal

Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.

Read More →
Photo of executive in a sports coat and glasses
Industryby StaffJuly 2, 2026

Amplify 2026 Billed as Turning Innovation Into Results

Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.

Read More →
Woman standing on stage smiling.
F&Iby Lauren LawrenceJuly 1, 2026

Own Your Outcome: F&I in the Digital Customer Journey

Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.

Read More →
Ad Loading...
$100 bill and magnifying glass on top of paper that says insurance policy terms and conditions.
F&Iby Lauren LawrenceJune 29, 2026

Tariffs Could Raise Insurance Premiums

As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.

Read More →
Red toy car sitting on top of coins.
Auto Financeby Lauren LawrenceJune 24, 2026

Smaller Loans, Longer Terms

The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.

Read More →
Under the hood of a Toyota Prius EV Hybrid car.
F&Iby StaffJune 15, 2026

New Lifetime Battery F&I Product Meant to Drive Dealer Traffic

EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.

Read More →
Ad Loading...
Several illustrations of question marks on a surface
F&IJune 10, 2026

The Psychology Behind Menus That Increase Add-On Sales

There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.

Read More →
Man holding magnifying glass over sales volume paper.
F&IMay 29, 2026

Why Your F&I PVR Is Misleading You

Here’s a handy checklist of the numbers to track in 2026 instead.

Read More →
Photo of woman typing on a laptop as she sits on a couch
F&Iby Hannah MitchellMay 29, 2026

Auto Consumer Anxiety Presents Opportunity

A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.

Read More →
Ad Loading...
Dustin Gingerich standing on stage giving a presentation
F&Iby Lauren LawrenceMay 28, 2026

Humble and Hungry: 12 Rules for an F&I Life

Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.

Read More →