The Cobalt Group announced it has unveiled Media Tracker™, a performance measurement system that enables automotive marketers and automobile dealers to measure and to maximize the return on their marketing investments. Cobalt is a provider of e-business software and services to the automotive retail market.

Media Tracker, based on technology provided by CallSource, a provider of telephone traffic reporting and recording, tells automotive marketers and dealers which marketing campaigns are the most effective and generate the best customer response, according to the company. Media Tracker provides dealers with nationwide toll-free numbers to post with ads in each marketing channel—newspaper, radio, television, Web sites, billboards, direct mail or other.

Media Tracker monitors all inbound calls generated by advertisements then tracks the source of each call, records the conversation, and reports the call data, including every caller's telephone number.

"The average dealership spends more than $300,000 a year in vehicle advertising costs, yet most don't have a reliable way to track or analyze the effectiveness," said Mike Martinez, The Cobalt Group's vice president of marketing. "By identifying effective advertising and providing key customer information, Media Tracker enables automotive marketers and dealers to make smarter marketing investments and increase vehicle sales."

According to the company, Media Tracker integrates directly with Cobalt Lead Manager, to allow dealers to record all customer information and transactions in a single application and measure true sales results.

To sign up or get more information about Media Tracker, contact Cobalt at 800-909-9244 or e-mail sales@cobaltgroup.com.

About The Cobalt Group

The Cobalt Group works exclusively in the automotive retail market to help manufacturers and dealers develop integrated e-business programs by leveraging its technology, range of services and domain knowledge. Cobalt offers a range of products and services developed specifically for the automotive marketplace including enterprise software for manufacturers and dealers; customer relationship management (CRM) software applications; online automotive commerce applications; OEM parts locating and marketing service; and dealership e-business best practices training, consulting, and process compliance analysis.

Cobalt operates a dealer network including 12,000 franchised dealers and more than 70 of the 100 largest dealer groups. With headquarters in Seattle, Wash., Cobalt has offices in several major U.S cities, and a field sales and services force in 30 states, including all major U.S. metropolitan sales areas (MSAs).

For more information, please visit www.cobaltgroup.com or call 800-909-8244.

About CallSource

CallSource® is based in Agoura Hills, CA and is a provider of advertising source tracking, inbound call recording, reporting, and analysis. For more information, contact Dave Kuhlman at 1-888-333-7180 or dkuhlman@callsource.com.