FI showroom red and grey logo
MenuMENU
SearchSEARCH

Toyota Hydrogen Cars Get Boost

The company is investing in more fueling spots, participating in home-country experiments.

December 15, 2025
Toyota Hydrogen Cars Get Boost

The Toyota Mirai is one of a handful of hydrogen-powered models several major automakers are producing, though adoption has been slow due to limited fueling stations and high fuel prices.

Credit:

Toyota

2 min to read


Toyota is slowly increasing its hydrogen fuel cell vehicle efforts as its home country encourages more investment in the clean-energy source.

The Japanese automaker, sued last year by California owners of its hydrogen fuel cell Mirai car over what they say is an inadequate number of public chargers, said its North American arm is making a strategic investment in a company planning to add 92 fueling points across 38 stations in the state.

Ad Loading...

The investment in FirstElement Fuel comes as California, with the country’s biggest hydrogen fuel cell charging infrastructure in the U.S., still has only about 50 stations for light-duty vehicle fueling, according to the California Energy Commission. 

The commission doesn’t specify how many individual fueling positions the existing stations have, but the FirstElement plans would add a significant number to the existing number.

Hydrogen fuel cells convert the element’s energy to electricity. The alternative operates much more efficiently than combustion engines and produces no polluting emissions. But fueling up can be challenging due to limited public stations. 

Toyota and Hyundai have had a hydrogen fuel cell model in their lineups for years, Toyota introducing the Mirai in 2014 and Hyundai producing its Nexo crossover SUV since 2018. Toyota also introduced a hydrogen concept version of its Tacoma pickup this year, and BMW has the iX5 concept SUV. 

But adoption has been slow as battery-electric autos consumption and charging infrastructure development have gotten more government and automaker investment. Along with limited charging infrastructure, a major obstacle to hydrogen fuel cell cars is the high cost of the fuel.

Ad Loading...

Japan is investing in hydrogen energy projects, including a fleet of hydrogen-powered taxis in Tokyo and a hydrogen-powered auto dealership in Asaka. Toyota President Koji Sato, also co-chairman of the Japan Hydrogen Association, said the taxis represent “a tremendous first step with meaningful implications for large-scale social implementation.”

Company Chairman Akio Toyoda underlined its overall goal when he said recently, “I believe that it is through purposeful passion and action that we will create a future of carbon neutrality.”

LEARN MORE: Rival Automakers Developing Alt-Fuel Engines

More Industry

Blue Genesis car sitting in front of scenic mountainscape.
Industry•by Lauren Lawrence•October 1, 2026

Luxury Rooftop Changes Hands

Genesis of Glenview is getting a new owner and a new location, but its name will stay the same.

Read More →
Tires hung up on wall in factory.
Industry•by Lauren Lawrence•September 28, 2026

Future-Proof Your Business

A new industry outlook details several ways that automotive companies can use the rise in artificial intelligence and advanced technologies to their advantage.

Read More →
'for sale' written on a building window
Industry•by Hannah Mitchell•September 23, 2026

Dealership Buy-Sells Keep Going Up

First-half transactions reflect continued high appetite for acquisitions despite falling profits, the most sought-after franchises bringing record prices.

Read More →
Ad Loading...
White road sign that says California and points to highway 400.
Industry•by Lauren Lawrence•September 23, 2026

California Makes Electric Moves

New laws in the Golden State aim to advance consumer access to public electric-vehicle chargers and reduce costs and barriers to its infrastructure.

Read More →
Closeup photo of an orange car battery
Industry•by Hannah Mitchell•September 21, 2026

Rare Earths Independence

Automakers seek alternatives to sourcing battery raw materials in volatile markets roiled by trade wars and disrupted supply chains.

Read More →
Smiling executive sitting at table with folded hands.
Industry•by Lauren Lawrence•September 21, 2026

Volvo Appoints President and CEO

Klaus Zellmer will replace Håkan Samuelsson as president and CEO of Volvo Cars in 2027 as the company makes strategic shifts toward profitability and cash generation.

Read More →
Ad Loading...
Open hood of a Volkswagen vehicle with a mechanic's rag draped over the front
Industry•by Hannah Mitchell•September 18, 2026

Fix Up Your Fixed Ops

The department may hold untapped potential for your dealership. This issue of the magazine shares ways to unearth it and turn it around for more profits.

Read More →
Gray electric vehicle charger unit with pad-like wall and ground pieces connected to each other
Industry•by Hannah Mitchell•September 16, 2026

Easier EV Charging Touted

Wireless charging pad provides automatic powering by just parking, says its maker, which sees a cable-free charger future as global EV demand grows.

Read More →
Toy car in front of four stacks of coins with wooden arrow showing increase.
Industry•by Lauren Lawrence•September 16, 2026

Vehicle Ownership Costs Rising

Fuel prices, car prices and depreciation are all factors for new vehicles, and this year’s average annual numbers are up with the inclusion of electrics and hybrids.

Read More →
Ad Loading...
red Toyota logo on front of white dealership
Industry•by Lauren Lawrence•September 14, 2026

Toyota Tops Longevity List

Toyota, Lexus, Honda and Acura came out on top in iSeeCars’ latest longest-lasting car brand study, all eclipsing the overall average chance of reaching 250,000 miles.

Read More →