Two of the Big Three Automakers Stop Advertising in Wake of Terrorist Attacks
Of the Big Three automakers, two have stopped all advertising in the wake of last week's terrorist attacks in New York and Washington, D.C., according to the New York Times.
General Motors is still running commercials on television networks and stations that are not pre-empting regular programming for news coverage, said Terry Sullivan, a spokesman in Detroit, adding that once those now devoted to
continuous news coverage resume regular shows and begin accepting advertising again, "we will be there."
"It would be part of the return to normalcy," Sullivan said, "getting around the 'held hostage' feelings." At that time, General Motors will adjust the mix of its sales
messages, he added, "with initially a focus on our brand advertising, 'these products offer these features,' as opposed to 'Hey, come get a
great deal.'
Ford Motor canceled all its advertising on national networks until "their sporting and entertainment programming where we run a lot resumes," said Anne Doyle, a spokeswoman in Dearborn, Mich. And Ford is "expecting to go back to our normal levels" of ad spending,
Doyle said, adding, "Once the country gets back to work, we will get back to advertising."
The Chrysler Group division of DaimlerChrysler,
which is to resume TV advertising Sept. 17, "is still undecided what level we're going to be at" in terms of spending, said James Kenyon, a
spokesman in Auburn Hills, Mich.
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