HOUSTON — Unotifi, a provider of mobile relationship marketing solutions, said this week it has integrated its customer relationship management (CRM) system with myCarfax Service Shop tools. Shops using Unotifi software can easily join the myCarfax Service Shop program and take advantage of free resources like Carfax Service History Check. Additionally, VIN-specific open recall information from Carfax is directly available through Unotifi.

One out of every five vehicles in the United States has at least one open safety recall, according to Carfax. With open recall information from Carfax integrated into the Unotifi Communicator platform, dealerships and service shops can enhance their customer service efforts by alerting new and existing customers about safety recalls on their vehicles.

“Our goal is to provide our customers with the industry’s most advanced and robust customer engagement system,” said Fred van der Neut, founder and president of Unotifi. “Integrating reported service and recall information from Carfax into our already robust vehicle data provides our users with a more holistic view of the customer’s vehicle needs – all on one platform at their fingertips.”  

Dealers and independent shops interested in using the Unotifi solution integrated with the myCarfax Service Shop tools can visit automotivemarketingcrm.com.