USA Today and NADA Name First Dealer Innovation Award Winner
USA Today and the National Automobile Dealers Association (NADA) awarded the first annual Dealer Innovation Award March 25 to Fitzgerald Auto Malls of Gaithersburg, Md.
The award recognizes franchised new-vehicle dealers who have positively impacted their dealerships through the use of technology.
Fitzgerald Auto Malls uses a Matrix Pricing system -- a software application that automatically updates new vehicle prices to reflect market changes and ensure consistency on inventory pricing -- across Fitzgerald Auto Malls' Web site and showroom floor.
Jack Fitzgerald, chairman of Fitzgerald Auto Malls, received the award March 25 in a presentation on the floor of the New York Stock Exchange.
"Dealers are embracing new technologies to enhance their businesses, and we are pleased to join USA Today in paying tribute to those efforts," said H. Carter Myers III, NADA chairman.
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