FI showroom red and grey logo
MenuMENU
SearchSEARCH

Used Pricing Outpacing New Pricing on Some 2011 Models, NADAGuides Reports

An emerging trend shows that more than 100 used 2011 models on the market have a retail value that surpasses their current MSRP price, according to NADAguides.

by Staff
October 4, 2011
2 min to read


The NADAguides has discovered a new trend emerging from the inventory shortages of used vehicles: used 2011 models are our touting higher retail values than their original MSRP prices.

The vehicle research site noted that more than 100 used 2011 models have retail values that surpass their 2011 MSRP price, with some used models valued up to 39 percent higher.

Ad Loading...

“More consumers are researching new vehicles than anticipated,” said Troy Snyder, director of product development at NADAguides. “Further analysis by our analysts revealed this trend of 2011 vehicles yielding higher used retail pricing than the original manufacturer suggested retail price, unveiling why many consumers may be in the market for a new 2011 vehicle instead of a used.”

New-car sales over the last three years have been significantly lower due to the economy, and   lease returns have become much lighter as more consumers are taking advantage of affordable prices to buy out the vehicle, according to NADAguides. Additionally, the earthquake in Japan caused a shortage of new 2011 model-year vehicles, which led to decreased availability of used 2011 models. It also prompted dealerships to increase new-car prices for these vehicles.

The price increase for new-vehicle models may have deterred consumers from the new-car market, pushing them into the used car market, according to NADAguides. Of the 107 models identified by NADAguides as having higher used retail prices than new MSRP prices, 48.5 percent are sedans or coupes, 37.3 percent are sport utility vehicles, and the remaining 14 percent are trucks and vans. Additionally, 27 of the 107 vehicles are luxury models — roughly 25 percent.

“With a lower supply of 2011 model year vehicles and increased used vehicle prices, coupled with manufacturers trying to keep prices competitive — it was only a matter of time before the used prices surpassed MSRP,” Snyder said.

During times of low consumer confidence, used-vehicle demand isn’t as negatively affected. That’s because, traditionally, used vehicles become an attractive lower cost option, according to NADAguides. With this emerging trend of used-retail prices being higher than MSRP, however, it is possible that this trend may not change until the market is righted.

More Auto Finance

Photo of document next to calculator and inkpen
Auto FinanceJuly 20, 2026

Dealerships Are Paying the Price for Extended Car Loans

Growing negative-equity scenarios mean such lengthy terms should be addressed in a forward-looking way to make them work for the dealer and the consumer down the road.

Read More →
silver car in background with hand in front holding out a set of keys, Trade-In Trouble, F&I and Showroom
Auto Financeby Lauren LawrenceJuly 20, 2026

Trade-Ins in Negative Equity Reach New Heights

As such trade-ins rise in frequency, so do monthly loan payment amounts and interest rates, according to second-quarter data compiled by Edmunds.

Read More →
Two men in suit jackets shaking hands in front of a new-looking white vehicle
Auto Financeby Hannah MitchellJuly 15, 2026

Auto Credit Plentiful

June numbers show lenders are readily granting access, including to risky borrowers, as consumers leverage themselves to take on high prices.

Read More →
Ad Loading...
Woman's hands holding an wallet empty of cash
Auto Financeby Hannah MitchellJuly 1, 2026

Automotive Consumers Sink Further in Debt

Most financing metrics hit records in the second quarter as more buyers locked themselves into long terms and high monthly payments.

Read More →
Three men smiling for headshots
Auto Financeby Lauren LawrenceJuly 1, 2026

Porsche Financial Services Shifts Structure

After 36 years with Porsche, the Financial Services Chief Financial Officer Konrad Riedl is retiring, and the department is realigning its management structure.

Read More →
$100 bill and magnifying glass on top of paper that says insurance policy terms and conditions.
F&Iby Lauren LawrenceJune 29, 2026

Tariffs Could Raise Insurance Premiums

As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.

Read More →
Ad Loading...
Red toy car sitting on top of coins.
Auto Financeby Lauren LawrenceJune 24, 2026

Smaller Loans, Longer Terms

The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.

Read More →
Photo of man holding a car key
Auto Financeby Hannah MitchellJune 17, 2026

New Cars a Tad More Affordable

May averages show that combined circumstances gave auto consumers slightly better buying power for the month, though average prices were up year-over-year.

Read More →
Photo of a white toy car next to piles of coins
Auto Financeby Hannah MitchellJune 8, 2026

First-Quarter Sees Long Auto Loan Growth

Experian data show more consumers are tapping the method, along with refinancings, to afford buying. Meanwhile, subprime borrowers are getting more access.

Read More →
Ad Loading...
Assurant, Mastering Credit Friction, Sales Series, Expert Trainer Josh Krach
Auto FinanceMay 29, 2026

Mastering Credit Friction

In this video, Josh Krach explains how to turn credit friction into an advantage.

Read More →