The United States Marketing Alliance (USMA), a group of companies with automotive dealership experience, has announced it will be introducing new F&I products at the NADA Convention in New Orleans on Jan. 28.

"F&I managers and sales professionals who have the opportunity to market them will be excited and reenergized with their new opportunity," promised Jim Sherlock, president of USMA. "This will offer new profit opportunity for the dealer and new income for the sales staff.

"Our products are innovating and renovating F&I departments across America," Sherlock said. "Analysis of the current market reveals the necessity of new and innovative F&I products. Simply put, nothing has changed in the past 30 years in the box.

"At USMA, our motto is 'Something New For 2002' and we're ready to bring some excitement back into the car business," Sherlock said.

Sherlock invites dealership principals who plan to be at the NADA Convention and are interested in attending a private cocktail party on Monday, Jan. 28 from 3 to 7 p.m. to call (877) 606-6245 so that an invitation can be forwarded.

The party will be held at Broussard's Restaurant at 819 Rue Conti, Vieux Carre, New Orleans.

"I want to offer this sneak peak to you, so if interested, you can be the first in your market area to offer these products to your clients or dealer base," Sherlock said.

About USMA

The United States Marketing Alliance (USMA) manufactures, markets and distributes products to thousands of franchised and independent auto dealers nationwide.

For more information, call (877) 606-6245.