vAuto Founder Dale Pollak Publishes Fourth Book For Retail Automotive
‘Like I See It’ has already achieved best-seller status based on preorder sales. The book devotes chapters to margin compression, increased OEM control and financial reliance of their dealer partners, technology disruption and consumer preferences for digital retailing.

OAKBROOK TERRACE, Ill. — vAuto founder Dale Pollak hadn’t planned on writing a fourth book. But circumstances in the retail automotive industry changed his thinking.
Pollak’s “Like I See It: Obstacles and Opportunities Shaping the Future of Retail Automotive” is officially available on Amazon. And based on pre-order sales, the book earned it the No. 1 best-seller status in Amazon’s automotive and transportation categories.
“Our industry is confronting a challenged and uncertain future,” said Pollak. “I felt like I had an obligation to bring voice to topics that too few in our industry want to talk about. My hope is that ‘Like I See It’ spurs recognition that a prosperous and viable future for the car business will only arrive if we collectively begin the transformative work to shape this future today.”
In “Like I See It,” Pollak devotes chapters to margin compression, increased OEM control and financial reliance of their dealer partners, dealer network consolidation, technology disruption, vehicle production inefficiencies and consumer preferences for digital retailing. “Like I See It” has received positive reviews from dealers who read advance copies.
''Dale Pollak is uniquely qualified to address the pressing issues in auto retail,” said former AutoNation President and COO Mike Maroone. “His provocative presentation takes on the difficult environment dealers face with real-world solutions that combine technology, process, and drastic policy change.”
Steve Germain, president of The Germain Auto Group, added: “Being a dealer has never been more challenging. Dale speaks to that reality in Like I See It and not only confronts the uncomfortable truths but also does the more important work of providing solutions.”
More Auto Finance

Auto Credit Plentiful
June numbers show lenders are readily granting access, including to risky borrowers, as consumers leverage themselves to take on high prices.
Read More →
Automotive Consumers Sink Further in Debt
Most financing metrics hit records in the second quarter as more buyers locked themselves into long terms and high monthly payments.
Read More →
Porsche Financial Services Shifts Structure
After 36 years with Porsche, the Financial Services Chief Financial Officer Konrad Riedl is retiring, and the department is realigning its management structure.
Read More →
Tariffs Could Raise Insurance Premiums
As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.
Read More →
Smaller Loans, Longer Terms
The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.
Read More →
New Cars a Tad More Affordable
May averages show that combined circumstances gave auto consumers slightly better buying power for the month, though average prices were up year-over-year.
Read More →
First-Quarter Sees Long Auto Loan Growth
Experian data show more consumers are tapping the method, along with refinancings, to afford buying. Meanwhile, subprime borrowers are getting more access.
Read More →
Mastering Credit Friction
In this video, Josh Krach explains how to turn credit friction into an advantage.
Read More →
April Less Affordable
Based on prices, reduced incentives and slower household income growth, consumers found it more challenging to buy new last month, Cox Automotive reported.
Read More →
Auto Lenders, Consumers on a Tightrope
April borrowing data shows that more consumers are bending over backward to buy vehicles, though subprime lending cooled off for the month.
Read More →