CINCINNATI — ABC affiliate WCPO-TV, which is owned and operated by The E. W. Scripps Co., and Vehix, the Salt Lake City-based, multi-platform digital automotive network, announced an agreement to provide local automotive content for car buyers in the greater Cincinnati area on the station’s Website.

By merging content, technology, and ad sales opportunities, Vehix plans to enable WCPO to deliver multiplatform digital solutions designed to inform consumers, provide more choices in local markets, and improve the overall car-buying experience.

“Auto buyers are turning to the Internet as their primary research tool, and they want a one-stop shop to meet their individual needs,” said Vehix COO Meade Camp. “Through our partnership with Vehix, local Scripps affiliates such as WCPO can provide users with the content they demand at every stage in the car purchase cycle.”

Visitors to wcpo.com will be able to access a co-branded site featuring Vehix's new- and used-car buying services. These services include pricing, rebates and specifications, information on automobiles and expert and user reviews tailored to Cincinnati audiences. It will also provide tools to compare vehicles across brands according to pricing, ratings, and specifications. Customers can then submit an online request to purchase their desired vehicle and receive a quote from a Cincinnati-based Vehix member dealer.

“Our automotive clients are looking for new ways to extend the reach of their advertising dollars, and they are shifting a large portion of their budgets online in order to see a measurable return on their investments,” said Adam Symson, vice president of interactive for the Scripps Television Station Group. “With Vehix as our technology partner, not only are we able to provide a superior local solution for content and advertising sales, we’re also able to deliver the ROI that our advertisers are looking for in this marketplace.”