VinSolutions Promotes Lori Wittman to Senior VP
The company's new senior vice president will lead the newly formed Cox Automotive sales and F&I solutions team.
Lori Wittman
MISSION, Kan — Vice President and General Manager of VinSolutions Lori Wittman was promoted to senior vice president to lead the newly formed Cox Automotive sales and F&I solutions team. As part of her promotion, she will also be maintaining her role as the general manager.
In her new role, Wittman will lead Cox Automotive in addressing the automotive industry’s steady movement away from the onsite software and toward online solutions for the F&I space.
Wittman brings more than 20 years of cross-industry technology and business operations experience to her new role. Before joining VinSolutions in 2013, Wittman had held several positions at Accenture, Freightquote and H&R Block.
"Lori has been a driving force in the company's continued growth from day one," said Keith Jezek, president of Cox Automotive's software group. "Her dedicated leadership is a huge benefit to both VinSolutions and Cox Automotive. Now, in addition to shaping the future development of VinSolutions, Lori will lead this new solution team. Forming the Sales and F&I Solutions team is another example of how Cox Automotive continues to align and integrate offerings to enable dealer clients to be more profitable and efficient."
The Sales and F&I solutions team was created after Cox Automotive named VinSolutions as its designated CRM solution. The team comprises both the dealer-facing portions of Cox Automotive’s F&I holdings as well as VinSolutions, according to the company.
More F&I
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →
Humble and Hungry: 12 Rules for an F&I Life
Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.
Read More →
Focus on the Opening
F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.
Read More →
F&I Reaches for the Sky
The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.
Read More →
Timing the Market Can Hurt Long-Term Program Performance
For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.
Read More →
The 90/10 Rule
In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.
Read More →
Your Office Is Talking
What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.
Read More →
F&I Training Fundamentals
How can auto dealerships help F&I managers fulfill their vital role in the most effective ways? Industry expert Rick McCormick shares his insights on the best ways to train these professionals and help them maintain good habits.
Read More →
Not Just Any Tire Will Do
More consumers and businesses are opting for all-season options for various reasons as safety, sustainability and convenience push practical change.
Read More →