Volkswagen Of America, Inc. To Offer Branded Extended Service Contracts
Volkswagen of America, Inc. and Audi of America, Inc.
announced their branded extended service contracts,
pre-paid maintenance programs, and GAP debt waiver and insurance polices for
customers.
Volkswagen says it is re-launching its entire ancillary product offering and Audi is
introducing a new branded extended service contract and re-launching its GAP
product. Both programs are slated for introduction in August and will be
overseen and marketed by Volkswagen Credit and Audi Financial Services. The
name of the Volkswagen product is RealDriver; the name of Audi1s extended
contract is Audi Pure Protection.
Volkswagen and Audi say they have partnered with JM&A Group of Deerfield Beach,
Florida, to help create and manage both the brands' offerings. JM&A was
chosen because they are a trusted and proven performer in the finance and
insurance industry with a good track record as one of the largest providers
of finance and insurance products in the automotive industry, according to the company.
"Backed by the expertise of JM&A, these new branded extended service
contracts will offer our Volkswagen and Audi dealers an improved opportunity
to enhance the brand experience and build store performance, as well as
provide expanded sales growth opportunities," said Andrew Stuart, VW
Credit's national sales and marketing leader.
Mike Casey, vice president of Sales, JM&A Group, will lead JM&A's efforts in
this partnership. He positioned this as, "a tremendous opportunity for
Volkswagen and Audi to offer their customers JM&A's expertise and unparalled
resources of solid F&I products, claims management, customer service and
technology tools. Our job is to help Volkswagen and Audi dealers strengthen
their relationship with their customers while adding to their bottom-line."
Founded in 1955, Volkswagen of America, Inc. is headquartered in Auburn
Hills, Michigan, and is a wholly owned subsidiary of Volkswagen AG, one of
the world's largest automakers. Volkswagen markets a full line of vehicles
through a network of 600 dealers and a line of premium vehicles is offered
through the Audi network of over 260 dealers throughout the United States.
JM&A Group (www.jmagroup.com) is one of the largest providers of finance and
insurance (F&I) products in the automotive industry.
The group of six
companies provides more than 1,600 automotive dealerships and retail
automotive outlets, which represent all manufacturer makes and models, with
a variety of products such as new and used vehicle protection plans, used
vehicle certification programs, pre-paid maintenance plans, GAP protection,
credit life and disability insurance and F&I training for sales, service
departments and used car sales operations and consulting services.
It is a
subsidiary of JM Family Enterprises, Inc.
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